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September 23, 2005
Moms and babies sought for breastfeeding record
Toronto moms and babies will attempt a record for most babies breastfeeding at
one time on Saturday, October 1 at the North York Civic Centre. Moms are being
recruited by an outreach campaign before the event.

The challenge is part of World Breastfeeding Week, October 1 to 7. Toronto will
be competing with cities across North America at this annual event.

Winners will be determined based on the number of participating babies as a
percentage of the local birthrate. To ensure fairness between large and small
communities, each site will be entered into one of four groups determined by

"Breastfeeding has many well-documented benefits, including better health for
both mothers and babies," said Toronto Public Health Manager Charlene Bain.
"However, many women fail to meet their own breastfeeding goals and wean their
children too soon, well before meeting recommended guidelines. A big hurdle for
mothers is a lack of family and community support."

Moms and babies are welcome to come to the Toronto challenge site at the North
York Civic Centre, Council Chamber, 5100 Yonge St. from 10 a.m. to noon. There
will be guest speakers and refreshments, followed by the challenge at 11 a.m.
Prior registration is not necessary.

Mothers who want to know more about the Toronto Breastfeeding Challenge can
call Toronto Health Connection at 416-338-7600.

Media contact:
Gil Hardy, Communications, Toronto Public Health, 416-338-7873



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