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June 1, 2005
Province, Maple Leafs boost Toronto’s Get Your Move On campaign
  
The Get Your Move On, Making Physical Activity a Toronto Thing campaign brought
its message to the financial district today as representatives from Toronto’s
business, public and voluntary sectors and the provincial government joined
commuters in a walk up Bay Street from Air Canada Centre to City Hall.

Kicking off the early morning event at ACC were Maple Leaf Sports &
Entertainment (MLSE) President and CEO Richard Peddie; Tourism and Recreation
Minister Jim Bradley; Councillor Olivia Chow; Anne Swarbrick, President and CEO
of the Toronto Community Foundation; and Dr. David McKeown, Toronto’s Medical
Officer of Health. Maple Leafs alumni Darryl Sittler and Wendel Clark were
also part of today’s walk.

The Government of Ontario has provided $547,069 in funding to support physical
activity promotion initiatives being undertaken in the City of Toronto. "Get
Your Move On is a great fit with the McGuinty government’s ACTIVE2010 program
to get at least 55 per cent of Ontario’s adults regularly active by 2010," said
Bradley. "We’re pleased to provide the city with funding to help get the people
of Toronto more active and fit."

MLSE added its support to the campaign, becoming the first major corporate
partner to join Get Your Move On. "Maple Leaf Sports & Entertainment is proud
to support the Get Your Move On campaign. Our organization, especially the
Maple Leafs and Raptors, has a long history of promoting physical activity
among adults and youth that’s played a role in helping to create a healthy and
vibrant Toronto. We are challenging the business community to join in and get
their move on," said Peddie.

Councillor Chow, representing Mayor David Miller, said Toronto has the lowest
levels of physical activity in urban Ontario. "By making physical activity an
easy choice for Torontonians, the Get Your Move On partnership will help make
this a healthier city," said Chow.

Today’s event launched Walking Wheeling Wednesday, part of Bike Week activities
taking place across Toronto. Get Your Move On is a city-wide campaign
involving leaders from the public, private and voluntary sectors. The goal is
to make physical activity, from walking to work to exercising at home, an easy
choice for residents.


Media contacts:

Bev Gibson
Toronto Public Health
416-338-7875

Rajani Kamath
Maple Leaf Sports & Entertainment
416-815-5790



 

 

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