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May 13, 2005
Executive Director of Toronto Culture delivers keynote address at Voicing Toronto: The City and the Arts conference
Toronto Culture Executive Director Rita Davies today delivered the keynote
address at the University of Toronto’s Voicing Toronto: the City and the Arts
conference on the theme, Diaspora and Identity. Mayor Miller also brought video
greetings to the conference.

“The City of Toronto’s focus on creativity is strategic. Culture matters
because creativity will ensure this city’s future success by being on the sharp
edge of our competitive advantage,” said Rita Davies. “That’s because ideas
matter. New ideas grow new wealth by transforming our existing resources into
something more productive, more exciting and more profitable.”

Toronto is currently experiencing a transformation created by a number of
cultural expansions and unveilings. Coinciding with the city’s cultural
renaissance, preparations are currently underway by the City of Toronto for the
Year of Creativity, a 16-month celebration that will position Toronto as a
creative city and an international cultural destination. The creativity
celebrations will be kicked off in September 2005 with the 40th anniversary of
Toronto’s iconic City Hall and will conclude on New Year’s Eve in 2006.

“Toronto’s long-term culture plan is to build the creative city and these
celebrations are one of the building blocks of that future,” added Davies.
“Creativity is a process, more than a single event. It’s an approach more than
a destination. We have a wonderful opportunity before us to champion not just
one event or institution, but a movement and a sea of change in how we perceive
our city.”

A copy of Ms. Davies’ keynote address is available at

Media contact:

Terry Nicholson
Cultural Affairs
Toronto Culture



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