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June 9, 2005
Summerlicious is back
  
The phenomenally successful restaurant promotion Summerlicious presented by
American Express returns to Toronto July 8 - 24.

Summerlicious presented by American Express returns with prix fixe offers at
120 of Toronto's finest restaurants. The prix fixe menus are available at
lunch and dinner at unbelievable price points ($15 or $20 lunch menus and $20
or $35 dinner menus).

In addition, Summerlicious Wine Sensations, presented by Vincor International
Estate Wineries, allows diners to enjoy a glass of wine with their
Summerlicious meal. Participating restaurants will be featuring a special
selection of award-winning, limited edition wines offered by the following
wineries: Jackson-Triggs (Niagara), RH Phillips (California), Inniskillin
(Niagara) and Goundrey Homestead (Australia).

In past years Torontonians and tourists alike enthusiastically celebrated the
diverse and innovative cuisine of Toronto with delicious menus available at
restaurants city-wide. Results from customer surveys from Summerlicious 2004
show 82% of customers chose the restaurant because of Summerlicous, 70% were
new customers and 92% would return to the restaurant resulting in an estimated
economic impact of $4.75 million in economic activity.

American Express Cardmembers can go to the Front Of The Line to book early
reservations by contacting participating restaurants directly on June 21 & 22.

All other reservations will be accepted from June 23.

Summerlicious presented by American Express kicks off on July 8, to coincide
with the Celebrate Toronto Street Festival (July 8 - 10) and runs until July 24.

Visit www.toronto.ca/special_events
for restaurant descriptions and menus.


Media contact:

Grant Ramsay
Toronto Special Events
416-395-7318



 

 

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