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June 16, 2005
TAP into TO! with the Toronto Ambassador Program
The first graduating class of volunteer greeters is taking to the streets to
offer visitors to the city unique perspectives of Toronto and its
neighbourhoods as part of the new TAP into TO! Toronto Ambassador Program.

TAP into TO! invites tourists to experience the city from a resident’s
perspective. The free program connects visitors with residents who volunteer as
greeters to offer personalized visits to their favourite neighbourhoods and
destinations - not only signature landmarks and attractions but also hidden
gems and places off the beaten track.

"TAP into TO! is about the City of Toronto and its residents working together
to showcase our city," said Councillor Gloria Lindsay Luby, Chair of the
Economic Development and Parks Committee. "We’re opening our front doors and
inviting our guests to come in. The Tap into TO! program is another way in
which we are making our visitors feel welcome as we help them to discover the
true Toronto."

Modelled after successful greeter programs in some other cities, including
Chicago, New York, Melbourne and Adelaide, TAP into TO! will enhance the many
things to see and do in the city by introducing tourists to more of Toronto’s
neighbourhoods and businesses. The year-round program is managed by the City’s
Tourism Division. Program development is funded by the Ontario Ministry of
Tourism and Recreation.

A volunteer drive was launched in May. To date, more than 30 volunteer
greeters, some of whom can conduct visits in a variety of languages, are
currently being matched with tourists. The key qualification for greeters is
passion. Volunteers must be passionate about their city and eager to show
tourists the very best of what Toronto has to offer.

"I wanted to volunteer for TAP into TO! because I’m very proud of Toronto,"
said one of the TAP into TO! volunteer greeters. "I think it’s a safe,
accessible, interesting, lively, and affordable place to be ... I really want
to give back to the city."

Toronto residents interested in becoming a TAP into TO! volunteer greeter can
apply online at

Media contacts:

Judy Morgan
City of Toronto Tourism Division

Jim Burnett
Councillor Lindsay Luby’s Office



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