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June 20, 2005
City encourages drivers and passengers to watch for bikes
The City of Toronto, in partnership with the Canadian Automobile Association
(CAA), launched the Watch for Bikes campaign today at Mountain Equipment Co-op.
To help kick off the campaign were Councillor Adam Giambrone, Chair of the
Toronto Cycling Committee and representatives from the CAA, Toronto Parking
Authority, Mountain Equipment Co-op and the Toronto Police Service.

As part of this year's campaign 150,000 new side view mirror decals and 'door
prize' cards were produced and will be distributed city-wide. The 'door prize,'
a collision that can happen when drivers or passengers open their car door in
the path of cyclists, is the most frequent kind of car-bike collision in the
downtown core. Passing cyclists either collide with the door or swerve into the
adjacent lane of traffic. These collisions often result in serious injuries to
the cyclist and can be fatal. All of these collisions (and near misses) can be

The Highway Traffic Act, Section 165, requires that:
No person shall open the door of a motor vehicle on a highway without first
taking due precautions to ensure that his or her act will not interfere with
the movement of or endanger any other person or vehicle: (Fine $110 and two
demerit points).

Bylaw 574-2000 adds:
The City has mandated that every taxicab owner must equip his or her cab with
three "Watch for Bikes" stickers -- one on the driver’s side mirror and one on
each rear passenger window.

Motorists should always look first before opening their car door. Apply the
Watch for Bikes decal on the driver's side mirror and use it as a visual

The Toronto Parking Authority is committed to making the decals and cards
available at all of their staffed parking lots. The Ministry of Transportation
has also agreed to make the materials available at all city of Toronto Driver
and Vehicle Licence Issuing Offices and DriveTest locations. The decals and
cards will also be available at Mountain Equipment Co-op, local bike shops, CAA
offices, police stations, and community, recreation and civic centres. The City
will also target local businesses in high-incident areas to make the decals
available to thousands of employees.

For more details and statistics, read the 2003 Toronto Bicycle/Motor-Vehicle
Collision Study available at

Media contact:

Barb Wentworth
Bicycle Safety Planner
City Planning



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