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July 13, 2005
Children at Bloorview MacMillan to learn about ambulances and receive Goodyear teddy bears from Toronto EMS paramedics
Representatives from Goodyear Canada will distribute teddy bears and Toronto
Emergency Medical Services (EMS) paramedics will educate children about
ambulances tomorrow at Bloorview MacMillan Children’s Centre, Canada’s largest
children’s rehabilitation hospital.

Date: Thursday, July 14

Time: 11:30 a.m.

Place: Bloorview MacMillan Children’s Centre, 25 Buchan Crt.
(north of Sheppard Avenue East just east of Leslie Street)

Paramedics will explain the medical equipment used on ambulances to children
who are undergoing rehabilitation following traumatic accidents and serious
illnesses. The goal is to relieve children’s fears about ambulances by
demystifying the experience and helping children feel more comfortable with
emergency medical equipment. Many of the children have already been treated by
paramedics and will receive Goodyear teddy bears they can take as travelling
companions on future trips.

James Coulter, President of Goodyear Canada, Dr. Golda Milo-Manson, Chief of
Medical Staff at Bloorview MacMillan Children’s Centre, and Bruce Farr, Chief
of Toronto EMS, will be in attendance. P.G. (Paramedic Goodyear) Bear, the EMS
mascot sponsored by Goodyear, will be there too, handing out bears to the
patients at the centre.

Media contacts:

Larry Roberts
Toronto EMS
416-708-8125 (cell)

Louise Kinross
Bloorview MacMillan Children’s Centre
416-589-8826 (pager)

Barry Fitzpatrick
Goodyear Canada



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