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December 7, 2005
Media Advisory - Cadbury Magical Elves® pop into Toronto Fire Service’s Toy Drive
Cadbury’s Magical Elf mascot will spread holiday cheer and deliver a number of toys along with Cadbury Magical Elves® chocolate to the annual Toronto Fire Fighters’ Toy Drive.

Date: Thursday, December 8
Time: 10 a.m.
Location: Fire Station 333, 207 Front St. E. (one block east of Sherbourne Street at Princess Street)

People are encouraged to donate gifts to any of the City’s 81 fire stations. Set up a box at your worksite or ask guests to donate a gift at your private party for Toronto Fire Service’s Toy Drive. Please request gifts suitable for ages 9 to 17.

“We’ve completed about half of 50 orders registered with the City’s Christmas Bureau that amounts to 2,850 gifts with 4,500 outstanding because we are out of gifts for ages 9 to 17,” said Doug Sargent, retired District Chief and team leader of Toronto Fire Service’s Toy Drive.

Donations are dwindling and firefighters anticipate 100 more requests to reach a total of close to 20,000 gifts. Fire stations welcome new, unwrapped donations until December 24. Gifts for teenagers are urgently needed for pre-Christmas parties at many agencies. Some teen gift ideas are: sports gear, cosmetics, movie tickets, collectible models, craft kits, board games, books, clock/radios, hair dryers, curling irons, gift cards, CDs and DVDs.

“Throughout the holiday season and on Christmas morning, firefighters deliver gifts to children at dozens of hospitals, shelters and agencies provided by the Christmas Bureau,” said Captain Jeff Penfound, President, Toronto Fire Fighters’ Toy Drive.

Toronto Fire Services thanks Cadbury’s Magical Elf for popping into Fire Station 333 to sweeten up our Toy Drive.

Remember to check your smoke alarms this holiday season, they are life-savers! For more information about essential tips for keeping safe during the holiday season, visit

Media contacts:

Doug Sargent
Retired District Chief
(cell) 416-338-3339

Captain Mike Strapko
Toronto Fire Services
(office) 416-338-9319
(pager) 416-334-5223



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