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December 5, 2005
Media Advisory - Fire and EMS ‘Brighten Lives’ of local hospital patients - City’s ‘Everyday Heroes’ and recipient/donor family help launch holiday blood drive
Canadian Blood Services, Toronto Fire and EMS and local donor/recipient family are inviting the media to the launch of the ‘Brighten a Life’ 2005 Holiday Blood Donor Campaign. This important holiday campaign clinic is being held to engage local residents to donate blood during the holiday season and into next year. This time of year can be a difficult time to collect blood with many people busy getting ready for the holidays and hospitals continuing to rely on the supply of blood and blood products throughout the holiday season.

Together, the Lewis family and Toronto Fire and EMS are helping Canadian Blood Services in central Ontario promote the ‘Brighten a Life’ holiday blood donor campaign that runs from December 6 to January 13 to collect over 17,400 units of blood and blood products. The ‘Brighten a Life’ holiday campaign is encouraging residents of Greater Toronto to celebrate family and friends by donating blood in their honour. Donors will receive a gift card acknowledging their donation to give to someone special - a cherished loved one or the many patients who require blood and blood products over the holiday season.

Who: The Lewis family with two-year old recipient Hope; David Sheen, Captain Toronto Fire Services; Renee Naiman Regional Director, Canadian Blood Services
What: ‘Brighten a Life’ Holiday Blood Donor Campaign and blood donor clinic and Official Regional Launch
Where: Main lobby, Toronto EMS Headquarters, 4330 Dufferin St.
When: Tuesday, December 6, 10 a.m. to 2 p.m.
Official Launch at noon.

The official launch will be held at noon and present at the event will be donors Richard and Ina Lewis with their daughters including two-year old blood recipient Hope. They will be supported by Fire Captain Sheen and his dedicated colleagues and EMS members donating blood for local patients.

Media contacts:

John Bromley
Regional Manager
Canadian Blood Services
(cell) 416-573-2172

David Sheen
(office) 416-338-9317
(cell) 416-578-4316
(pager) 416-468-9978

Larry Roberts
Toronto EMS
(office) 416-392-2255
(cell) 416-708-8125



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