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June 6, 2005
Doug Gilmour joins 2,000 people of all ages at the Toronto Challenge
Get ready for the celebration of the year at the 14th annual Toronto Challenge,
presented this year by CARP -- Canada's Association for the Fifty-Plus and
Toronto Homes for the Aged. On Sunday, June 12, over 2,000 participants will
celebrate the diversity that makes seniors special across Toronto, while
raising over half a million dollars. Funds are used to make life more enjoyable
for seniors living in Toronto Homes for the Aged. As well, over 55 community
agencies will be using the Challenge to raise funds for their own organizations.

The Challenge features a 5k walk, a 1k fun walk, the 5K run
and an aerobics warm-up. Runners of all ages, families and singles, men and
women, casual walkers, and even pets are welcome to join the party and
contribute to their community. Event day will feature an array of costumes,
colours and customs that only Toronto can offer. Various cultural groups will
perform traditional dances throughout the morning.

Toronto Maple Leaf legend Doug Gilmour, of, will join
Councillor Gay Cowbourne (Ward 44 Scarborough East), Chair of the Roundtable on
Seniors, Councillor Joe Mihevc (Ward 21 St. Paul's) and Councillor Denzil
Minnan-Wong (Ward 34 Don Valley East)
in the festivities and show seniors that Toronto cares.

Toronto Homes for the Aged are pleased to welcome CARP as the presenting
sponsor for this important community event. "It is our hope that through the
sponsorship of this event, and working with the various groups and agencies
that partner with the Toronto Challenge, that we will be able to bring the
advocacy message of CARP to the city in an even greater way," said Eric
Vengroff, Vice-President, Marketing for CARP. "And we hope that increasing
numbers of people will join us to enhance the quality of life for all older
Canadians by promoting independence, dignity and purpose."

"The Challenge focuses on celebrating diversity and seniors, and it is
succeeding," said Councillor Cowbourne. "The City of Toronto, sponsoring
organizations like CARP, dozens and dozens of community partners, along with
over 2,000 people, are all stepping up to the plate and sharing a commitment to
older persons across Toronto. It’s truly impressive how such a diverse group of
people is coming together to tell seniors that we remember them, we support
them, and we celebrate them."

Date: Sunday, June 12

Key times: Aerobics warm-up: 9 a.m.
Race start: 9:30 a.m. sharp
Award presentations: 10:30 a.m. (approximate)

ASFA Dance Studio, Sri Lankan Dance presentation: 9:15 a.m.
Second Mile Club, Chinese Traditional Dance Troupe: 10:00 a.m.
Japanese Canadian Cultural Centre, Ayame-Kai Dance Group: 10:30 a.m.

Location: 55 John Street, Metro Hall and surrounding areas (corner of
King and John Streets)

For more information, call the Challenge Hotline at 416-392-8911, or visit

Media Contacts:
Cheryl San Juan
Promotion and Communication Officer
Toronto Social Development and Administration
416-528-1800 (cell on event day)

Eric Vengroff
Vice-President Marketing
416-363-8748 ext. 237



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