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October 11, 2005
Transportation Services launches advertising campaign encouraging drivers to stop running red lights
  
The City of Toronto's Transportation Services Division is launching an
advertising campaign aimed at encouraging drivers to stop running red lights.

The campaign features 10-second radio advertisements and posters on the backs
of buses. The posters depict a tombstone with the words "almost saved 30
seconds" and a tag line at the bottom of the ad that says "Don't Run a Red
Light."

"With this ad campaign we're reminding drivers that we all play a role in
keeping our roads safe," said Councillor Shelley Carroll, Chair of the City's
Works Committee. "Obeying basic rules of the road, like stopping for red lights
is the easiest, most cost-effective way for us to make our roads safer for
everyone. Our message is simple: Running red lights is dangerous and
unacceptable."

In Toronto, red light-running has resulted in 3,446 collisions at signalized
intersections since 1996. Since 1996, 84 people in Toronto have died in
collisions caused by motorists running a red light.

Since 2000, the City has been operating red light cameras at 37 intersections
in Toronto. Ten cameras are rotated among these 37 locations.

"The operation of cameras has resulted in fewer collisions, injuries and
fatalities at these intersections," said Gary Welsh, General Manager,
Transportation Services. "Is saving a few seconds worth the risk of a
potentially serious collision?"


Media contact:

Steve Johnston
Sr. Communications Co-ordinator
416-392-4391



 

 

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