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June 23, 2004
Mayor Miller launches Get Your Move On campaign
Mayor David Miller joined with community leaders today to launch The Get Your
Move On campaign, a call to action on physical activity.

"We need a city that works for people who work out," said Mayor Miller. "The
City must foster an environment that gives people the right opportunities and
incentives to stay active, and that's what we are striving for."

The Medical Officer of Health reported last year on an "epidemic of inactivity"
in Toronto, with only 33 per cent of residents physically active, the lowest
rate in Ontario. Public health evidence shows inactivity leads to increased
risk for early onset of chronic disease. Inactive people are twice as likely to
develop heart disease, the leading cause of death and disability.

The Mayor was joined by representatives from a broad range of business,
community, public sector and non-governmental organizations who have come
together to form a Leadership Group to promote physical activity across the

The Get Your Move On campaign encourages residents to take action in their
communities and in their personal lives to "make physical activity a Toronto

The Mayor outlined several City programs that will promote physical activity,
including the Clean City, Beautiful City initiative, the waterfront
redevelopment plan, investments in recreation and community centres,
bike-friendly policies, neighbourhood and public space improvements, and
re-investment in public transit.

He encouraged residents to take up the call to action. "I recognize my own need
to be more physically active, and this campaign is the perfect catalyst for me
to get my move on. I urge all Torontonians to do the same."

Media contact:
Mary Margaret Crapper, Toronto Public Health, 416-338-7873



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