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April 20, 2004
Printer cartridge, cell phone = food
  
Community Centres and Daily Bread have unique formula
to benefit both the environment and food banks

TORONTO -- Today, with the help of children from the Birchmount Community
Centre, City Councillor Brian Ashton, Sue Cox, Executive Director of the Daily
Bread Food Bank, and Paul Ronan, a director with Toronto Parks and Recreation,
launched a new campaign that addresses two concerns in our city: hunger and the
environment.

As an extension of the already successful year-round thINK FOOD project, the
Daily Bread Food Bank, in partnership with the City of Toronto and other local
supporters have developed an additional and easy way for the public to make our
community better. Small brown bags have been produced that can be filled with
used inkjet cartridges and cell phones and dropped off at 36 different City of
Toronto community centres or any Purolator store. Bags can be picked up at
these locations and Toronto Life Magazine subscribers will find a bag in their
May issue.

Cartridges and cell phones will be remanufactured to keep them out of landfills
and proceeds from the process will go to Daily Bread to help those in need.
Cartridges and cell phones are worth an average of $3 to Daily Bread -- that
means each item can be worth a carton of milk, a jar of peanut butter or even a
whole meal.

"The project addresses two issues that are very current in Toronto right now,"
said Sue Cox, Executive Director of Daily Bread Food Bank. "Waste is diverted
from landfill and Food Banks get new resources to help the community. On top of
that there is no cost to participants."

While today's launch observes Earth Day, the project is ongoing. Community
Centres and Purolator sites will accept cartridges and cell phones all year
round. Cartridges and cell phones can also be brought to City of Toronto
Environment Days. (For more information about Environment Days, visit
http://www.toronto.ca/environment_days/.) Workplaces and organizations that
would like their own thINK FOOD kit (with collection box and bags) can easily
sign up to receive their free package by visiting http://www.think-food.com.

"We think that community centres are the heart of the community and we are very
pleased to work with the Daily Bread Food Bank on this important initiative,"
said Paul Ronan, East Director, Parks and Recreation. "It's a win-win for
everyone."

For more information, contact:

Economic Development, Culture and Tourism Hotline
416-560-8726

Heather Atherton
Supervisor of Recreation
East District South Region
416-397-4685

Tamara Eberle
Project Development Director
thINK FOOD / Phones-for-Food
Office: 416-516-7465 x33
Cell: 416-898-2149



 

 

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