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November 16, 2004
Media Advisory: Getting out the word that 9-1-1 = Emergency in any language
The City of Toronto is conducting a public awareness campaign to let people in
Toronto's diverse community know that they have access to free life-saving
9-1-1 emergency services in 150 different languages.

This initiative is in response to a tragic incident last July in which a
non-English-speaking Toronto resident delayed calling 9-1-1 because she was
unaware the service was multilingual.

Part of this campaign involves posters being placed in transit shelters and on
recycling bins in areas of Toronto in which large populations of recent
immigrants reside.

Councillor Olivia Chow, Chair of the Community Services Committee, will be
visiting a bus shelter in Scarborough to unveil the new posters that are part
of this campaign to raise awareness among non-English-speaking Toronto
residents and visitors that they can obtain emergency service in over 150
languages when they call 9-1-1.

Date: Wednesday, November 17
Time: 10 a.m.
Place: McCowan Road north of Finch Avenue East
(at the transit shelter 200 metres north of Finch, east side of McCowan)

Joining Councillor Olivia Chow will be representatives from Toronto's three
emergency services including Emergency Medical Services Chief Bruce Farr, Fire
Services Division Chief Vera Maute and Police Staff Superintendent Kim Derry.

Media Contacts:
Councillor Olivia Chow, 416-392-4044
Larry Roberts, Toronto EMS Media Relations, 416-392-2255;
416-708-8125 cell



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