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February 19, 2004
Industry legend to attend Toronto Fashion Week Missoni celebrates Milan-Toronto Fashion Initiative
Milan, Italy - On Friday, February 20, in recognition of the growing
friendship, economic and cultural exchange between the City of Milan and the
City of Toronto, Mr. Giovanni Bozzetti, Commissioner for Tourism, Fashion and
Special Events for the City of Milan will announce that Missoni will
participate in Toronto's Fashion Week. The world-renowned design house will
receive accolades and debut a 50th anniversary runway show in North America.

To commemorate the formal partnership between the cities of Milan and Toronto,
and to endorse trade relations in the area of fashion, the Missoni family will
travel to Canada to stage a retrospective show at Toronto Fashion Week, from
March 22 - 25, 2004, at the Liberty Grand Entertainment Complex. Toronto Mayor
David Miller will present a special Toronto Fashion Award to Missoni for the
house's outstanding contributions to fashion over the last half-century. The
colourful knits of the multi-million dollar fashion empire have become a staple
for several generations, worn by thousands of women around the world, including
such celebrities as Demi Moore, Cameron Diaz and Sharon Stone.

"The Missoni family is honoured to be recognized by an important fashion
destination like Toronto which spawns talented designers and people of style.
We also have a place in our hearts for Toronto because Canadian people love our
clothes," said Missoni, noting that Canada is one of the design house's most
important sales markets internationally.

According to Joe Halstead, Commissioner of Economic Development, Culture and
Tourism at the City of Toronto, "Fashion is a major focal point of the
Milan-Toronto city partnership. It represents a strong commonality between
Italy and Canada with the industry being Milan's calling card and one of
Toronto's largest industrial employers. We look forward to welcoming Missoni
to Toronto Fashion Week."

During Missoni's visit, the City of Toronto, the Italian Chamber of Commerce of
Toronto (ICCT), Toulà Group and the Fashion Design Council of Canada (FDCC), a
non-profit organization dedicated to branding fashion in Canada through its
main vehicle, Toronto Fashion Week, will host an exclusive series of events to
pay tribute to Missoni's consistency of style and creativity over the last 50

In addition to a celebration of 50 years of Missoni, a fashion show, featuring
significant womenswear and menswear creations from past collections, the
Missoni family will attend an honorary gala dinner at Toulà Restaurant,
participate in several media events and inspire young students during a "Master
Class" at a local university.

"We greatly value the history and success of Missoni and want to officially
welcome the Missoni family to Toronto Fashion Week," said Robin Kay, President,
FDCC. "Missoni's visit and endorsement of our week reinforces Canada as an
emerging fashion design destination for Italy and the world, highlighting
Toronto as a fresh player on the fashion field."

"Bringing Missoni to Toronto is not only about celebrating a legend, it is also
about creating a unique opportunity to exchange talent, innovation and
experience, while setting an example of how to further strengthen economic
opportunities for the two cities," said Nick Simone, Executive Director, ICCT.

As part of the activities in Milan today, the work of a group of Canadian
designers, including Jennifer Dares, David Dixon, Arthur Mendonça, Thien LE,
Wayne Box, Yves Jean Lacasse and Marie Saint Pierre will be shown to media and
industry representatives during a special reception held by the City of Milan
and the Ministry of Fashion. Highlights of Toronto Fashion Week Canadian Chic
will also be released, including Fashion-Nation, Urban Wear Show,
Furworks/Design Network Show and the roster of international and national

"Fashion is identified as one of the key sectors for exchange and reciprocal
growth of the two cities and of the countries," said Mr. Giovanni Bozzetti,
Commissioner for Tourism, Fashion and Special Events. "It makes economic sense
for Italians to embrace this initiative proactively."

Media contacts:
Pamela Putman
NATIONAL Public Relations

Corrado Paina
Italian Chamber of Commerce of Toronto
416-789-7169, ext. 25;

Christina Kakaflikas
City of Toronto, Economic Development
Missoni Press Office: 02-76001479



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