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October 21, 2004
Inaugural WinterCity festival receives national marketing honour
The City of Toronto's Special Events unit was awarded in recognition of the
2004 WinterCity marketing campaign in a ceremony last weekend. The Marketing
Canada Awards, presented by the Economic Developers Association of Canada
(EDAC), reviews the promotional literature and other marketing materials
produced by municipalities across the country.

The EDAC Marketing Canada Awards is open to those organizations that undertake
to promote and market Canadian provinces, territories, regions, cities, towns
and areas with a view to improving the economic well-being of Canadians.
WinterCity was recognized as the Over $600,001 Best Promotional Campaign.

The WinterCity Festival is a 14-day citywide celebration of Toronto's culture,
creativity, cuisine and incomparable diversity of spirit. The festival ran from
January 30 to February 12, 2004 and dared audiences to forget the weather and
join the party in the world's coolest city. With stellar free indoor and
outdoor programming, the hugely popular prix fixe restaurant promotion
Winterlicious presented by American Express, plus tons of winter events and
discounts at Toronto's attractions, WinterCity provided the perfect opportunity
for tourists to sample the city's vibrant arts scene. Building on the success
of the inaugural year, WinterCity returns to Toronto January 28 to February 10,

Toronto Special Events celebrates the city year-round by producing events and
festivals that showcase the best Toronto has to offer in music, art, culture,
sports, food, theatre and spectacle. From the frosty festivities of WinterCity
to the massive merriment of the Celebrate Toronto Street Festival, Toronto
Special Events creates events that get people into the city and onto the street.

For more information on Toronto Special Events, call Access Toronto at
416-338-0338 or visit

Media contacts:
Marilyn Nickel, Marketing Manager, Toronto Special Events,
Amber Authier, Event Supervisor, Marketing, Toronto Special Events,



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