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August 13, 2004
Media Advisory: "Sirens for Life" Blood Donor Challenge
Canadian Blood Services will team up with Toronto's fire, police and emergency
medical services teams on Monday, August 16, to support people giving blood
during central Ontario's "Sirens For Life" Blood Donor Challenge.

Representatives in attendance will include: Fire Chief William Stewart;
Emergency Medical Services (EMS) Chief Bruce Farr; EMS Deputy Chief Alan Craig;
Deputy Police Chief Steven Reesor; and Paula Arscott of Canadian Blood Services.

Members of the public are invited to follow the example of some of Toronto's
EMS personnel at the event by also rolling up their sleeves and donating blood.

The blood drive is part of central Ontario's spring and summer "What about
you?" campaign, which has set a goal of collecting 40,000 units of whole blood.

Date: Monday, August 16
Time: 10 a.m.
Location: EMS Headquarters, 4330 Dufferin St. (south of Finch
at Steeprock Dr.)
Entrance off Lodestar Road

Media contacts:
Paula Arscott, Clinic Recruitment Coordinator, Canadian Blood Services, Central
Ontario, 416-313-4595, Cell: 416-571-6793
David Sheen, Toronto Fire Services, Media Relations, 416-338-9317, cell
416-578-4316, pager 416-468-9978
Peter MacIntyre, EMS Media Relations, 416-392-2069



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