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May 11, 2004
Festival celebrating Toronto takes top honour
  
For the second year running, Toronto Special Events walked away from the 7th
Annual Canadian Event Industry Star Awards (CEIA), in a ceremony last week,
with two major awards. CEIA is a national award program, which recognizes
outstanding achievements in Canadian special events, meeting management,
conference planning and exhibition management.

Taking one of the awards was the 2003 edition of the nation's premiere
street-level festival, the Celebrate Toronto Street Festival. The event, which
takes place annually in July, took home the top honour of Best Festival. The
2003 Celebrate Toronto Street Festival transformed five busy intersections
along the world's longest street into five festival sites, giving the
right-of-way to a curb-to-curb celebration of tastes, talent and all that
represents Toronto. Yonge Street, where it intersects with Dundas St., Bloor
St., St. Clair Ave., Eglinton Ave. and Lawrence Ave., was converted into a
stage for free entertainment that covered the artistic spectrum. This sizzling,
multiple award-winning summer festival attracted a crowd of more than one
million revellers who were treated by hot entertainment to see, cool music to
hear and delicious food to savour.

The second award, for Best Opening Event, was given to the Opening Celebration
of Yonge-Dundas Square. Fifty-five thousand revellers gathered to officially
launch Toronto's newest meeting place on Friday, May 30, 2003. The audience
filled the square and spilled out onto Yonge and Dundas Streets, which was
closed off for the occasion. Incorporating live music, cirque and fireworks,
this event was capped off by explosive musical performances by Snow and Treble
Charger.

Toronto Special Events celebrates the city year-round by producing events and
festivals that showcase the best Toronto has to offer in music, art, culture,
sports, food, theatre and spectacle. From the frosty festivities of WinterCity
to the massive merriment of the Celebrate Toronto Street Festival, Toronto
Special Events creates events that get people into the city and onto the street.

For more information on Toronto Special Events, call Access Toronto at
416-338-0338 or visit http://www.toronto.ca/special_events.

Media contacts:
Marilyn Nickel, Marketing Manager, Toronto Special Events,
416-395-7375, mnickel@toronto.ca
Amber Authier, Event Supervisor, Marketing, Toronto Special Events,
416-395-7318, aauthie@toronto.ca



 

 

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