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April 6, 2004
Media Advisory: REVISED Mayor Miller, Minister Bradley and Tourism Toronto to announce brand strategy process for Toronto
Toronto Mayor David Miller and Ontario Minister of Tourism and Recreation Jim
Bradley will launch the development of a brand strategy for Toronto, kicking
off the first phase in building a dynamic and global identity for the city.
Bruce MacMillan, President and CEO, Tourism Toronto, will introduce the

Date: Wednesday, April 7
Time: 9 a.m.
Place: The Westin Harbour Castle, 1 Harbour Square, Regatta Room

Business and tourism industry leaders, including representatives from Tourism
Toronto and the Toronto3 Tourism Recovery Alliance, will participate in the

Media contacts:
Monica Kucharski, Toronto Economic Development, Culture & Tourism, 416-397-5305
Jim McPeak, Ministry of Tourism and Recreation, Communications Branch,
Ellen Flowers, Tourism Toronto, 416-203-3805



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