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September 28, 2004
Media Advisory: What can 40,000 designers do for Ontario?
On Thursday, September 30, the Design Industry Advisory Committee (DIAC) will
release the results of Design Matters, its cross-disciplinary research study on
skills development and growth opportunities for Ontario designers, at
IIDEX/NeoCon Canada, taking place at the National Trade Centre.

DIAC undertook this study of the design workforce in Ontario to determine the
potential to leverage the expertise of designers to create greater economic and
social prosperity. The study, supported by Human Resources and Skills
Development Canada, focuses on the disciplines of architecture, landscape
architecture, fashion, graphic, industrial and interior design.

Findings provide insight into Toronto's status as a major North American design
centre and why Ontario's designers hold the key to economic competitiveness for
the province. Speakers will present the research findings, key industry issues
and opportunities, and DIAC's Action Plan.

Date: Thursday, September 30, 2004

Time: 5:30 to 6:30 p.m.

Location: National Trade Centre, Salon 103
(Entrance from the Galleria)

The Design Industry Advisory Committee (DIAC) was established in January 2001
by City of Toronto Economic Development. DIAC members represent the design
associations of Ontario, Toronto Economic Development, the provincial Ministry
of Economic Development and Trade, and the Design Exchange. Its primary goal is
to strengthen design-related strategic partnerships that address human resource
issues and economic development in Ontario.

Media contact:
Arlene Gould, Study Strategic Director, 416-481-4041



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