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October 28, 2004
City staff doing their job to sell Toronto
Toronto Economic Development must be doing something right in its efforts to
attract business relocation and investment. It has won an unprecedented eight
Marketing Canada Awards from the Economic Developers Association of Canada
(EDAC) including the "Best of Show."

Joe Halstead, Commissioner Economic Development, Culture and Tourism was a bit
caught off guard by the extent of his team's success. "It's a real honour to be
recognized by your peers. More importantly, I am pleased that our materials
stand out. I knew we had great quality but eight awards is more than anyone can

"This is good for Toronto, its businesses and its residents," said Karen
Thorne-Stone, Executive Director of Economic Development. "The business of
attraction is very competitive and just good data is not enough. Others have
now confirmed what we thought - we have the whole package. Companies play a
central role in making the City work, so increasing their number is critical."

The annual competition hosted by EDAC is open to organizations which promote
and market Canadian provinces, territories, regions, cities, towns and areas to
improve the economic well-being of Canadians. A jury composed of advertising
and marketing executives as well as economic developers reviewed more than 236
entries from applicants representing regions and cities across the country.
Videos, brochures, campaign materials, CDROMS, community profiles and more were

Toronto's promotional "film cube" showcasing photos of various Toronto film
locations won Best Innovative Promotion. The just released CD-ROM titled
Toronto: the place to live, work, invest was judged the best in the
Information Technology category. Both products won recognition within their
budget categories and for all budget categories.

Winter City 2004, organized and delivered by City of Toronto Special Events won
an award for Best Promotional Campaign.

Winning for Best General Purpose Brochure in both its budget category and all
budget categories was the information-rich package of recently published sector
brochures. The sector brochure package was also selected as Best of Show.

At a competition earlier this year, a CD-ROM promoting Toronto's film industry
was awarded a 2004 Astrid Design Excellence Silver Award.

Media contact:
Carl Knipfel, Manager, Investment Marketing, Economic Development, 416-392-3293



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