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May 19, 2004
Torontonians converge on Yonge Street for the Celebrate Toronto Street Festival
Toronto Special Events - Scheduled for July 9 - 11, 2004, the Celebrate Toronto
Street Festival transforms five intersections along the world's longest street,
giving the right of way to a curb to curb celebration of tastes, talent and all
that is Toronto! Yonge Street, where it intersects with Dundas St., Bloor St.,
St. Clair Ave., Eglinton Ave. and Lawrence Ave., is converted into a stage for
free entertainment that covers the artistic spectrum. Named the "Best Festival"
at the 2004 Canadian Event Industry Association's Star Awards, this sizzling
summer festival stimulates audiences' senses with hot entertainment to see,
cool music to hear and delicious food to savour.

At the peak of the city's robust festival and event season, the Celebrate
Toronto Street Festival provides Torontonians and visiting guests with a unique
artistic experience. Each festival site provides a combination of musical
entertainment, street theatre, cuisine, circus arts, and so much more.

"Whether you're visiting for the first time, a returning guest, or a proud
Torontonian, summer in Toronto is a time to celebrate and discover the vitality
and beauty that is available in every corner of our city," said Mayor David
Miller. "This July 9, 10 & 11, the sixth annual Celebrate Toronto Street
Festival honours the incredible energy, enthusiasm of our people and blends
amazing local and national talent with unique international performers."

The festival sites for 2004 are:

In the heart of Toronto's downtown core, the festival's Dundas site offers a
variety of award-winning roots, blues and Celtic music, international puppetry,
circus arts, acrobatics and a mouth-watering barbeque served up by
neighbourhood restaurants. Yonge-Dundas Square is also the home to Friday
night's Opening Ceremonies.

The famous crossroads of Yonge and Bloor Streets celebrate Toronto's diverse
communities with an array of global and urban music on two festival stages,
dance, arts and culture. The World Café offers the true flavour of the city's
famous neighbourhoods while visitors enjoy the festival atmosphere.

YONGE STREET @ ST. CLAIR presented by Scotiabank
Showcasing Toronto's rich classical arts and cultural entertainment scene, the
festival's St Clair site includes a blend of jazz, big band, opera and
orchestral music, cultural dance performances and street theatre. Acrobatics, a
rock-balancing display and great food round out the festival experience at this
rich site.

YONGE STREET @ EGLINTON presented by Direct Energy Essential Home Services
Uptown street level attractions will captivate audiences at the Yonge and
Eglinton site. The strong, all-Canadian pop and rock music line-up, aerial
acrobatics, percussion and thrill shows will all have audiences cheering.

YONGE STREET @ LAWRENCE presented by McDonald's Special Events
The Lawrence site is a family-oriented site featuring the best in children's
entertainment including comedy, theatre, interactive music, juggling and
balloon sculpting workshops. Visitors can also participate in a circus
experience, watch a movie on the street or enjoy a frosty treat in the ice
cream parlour.

Celebrate Toronto Street Festival launches on Friday, July 9 at 8 p.m. at a new
location at the intersection of Yonge and Dundas. The incredible opening
ceremonies sets the stage for a full weekend of fantastic music, vibrant dance,
breathtaking thrill shows and more.

CELEBRATE TORONTO PASSPORT presented by American Express®
There is no better way for people to explore Toronto than with Celebrate
Toronto Passport presented by American Express. The Passport, which is new for
2004, offers discounts at 20 of Toronto's most thrilling destinations from July
2 to 15. From world-class attractions, galleries and museums to theatre, music
and dance - Toronto has it all!

SUMMERLICIOUS presented by American Express
The Celebrate Toronto Street Festival also marks the return of the ever-popular
Summerlicious. Toronto's second annual summer restaurant program will run from
July 2 - 15, 2004. Each of the 100 participating restaurants will offer a
special three-course prix fixe menu where patrons can sample the
establishment's tasty fare. The menus are available at lunch and dinner and
have one of two price categories: $10 or $20 for lunch and $20 or $30 for
dinner (some restrictions may apply). Reservation for this popular program will
be accepted starting June 17, 2004. American Express card members will go to
the Front Of The Line with a priority booking opportunity on June 15 and 16.
Participating restaurants will also feature specially selected wines from
Vincor International wineries.

The Celebrate Toronto Street Festival takes place on July 9 (Yonge and Dundas
site only for Opening Ceremonies) from 8 to 10 p.m. The festival continues
throughout the weekend at all five festival sites, open 12 to 11 p.m. on
Saturday, July 10 and 12 to 8 p.m. on Sunday, July 11. Summerlicious runs from
July 2 - 15. All Celebrate Toronto Passport coupons are also valid from July 2
- 15.

Admission to the Celebrate Toronto Street Festival is FREE and getting there
couldn't be easier. All five festival sites are accessible via the Toronto
Transit Commission (TTC). Festival subway stops on the Yonge line are Dundas,
Bloor, St. Clair, Eglinton and Lawrence stations. TTC one-day Passes can be
purchased for $7.75 on both Saturday and Sunday.

For more information on the Celebrate Toronto Street Festival and other events
produced by Toronto Special Events, call Access Toronto at 416-338-0338 or

Media contact:
Amber Authier
Event Supervisor, Marketing
Toronto Special Events

Kimberly Bain
Event Supervisor, Marketing
Toronto Special Events



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