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November 10, 2004
Media Advisory: Fountain of light set to shine in Toronto as part of Cavalcade of Lights
What: Responsible for the dazzling lighting effects that adorned the Eiffel
Tower in 2000, The Blachere Group is an international designer and manufacturer
of decorative lighting with 45 years of experience. Blachere Illumination
Canada has been commissioned to apply its lighting expertise to design
custom-made holiday motifs for five of Toronto's diverse neighbourhoods. All
lighting decorations will be made of light-weight and weather durable material
and employ LED lights for maximum energy efficiency and life expectancy.

Today, the lighting experts will be in Bloor West Village to assemble the first
of seven new Cavalcade of Lights neighbourhood displays. A colourful,
five-metre-high fountain of light will be installed at the corner of Jane
Street and Bloor Street West.

Spokespeople available between 3 and 4 p.m.:
* Vladimir Lourie, Managing Director, Blachere Illumination Canada Inc.
* Bloor West Village Business Improvement Area (BIA) spokesperson
* City of Toronto Special Events spokesperson

When: Wednesday, November 10, 2004
2:30 - 4 p.m.

Where: The northwest corner of Bloor Street West and Jane Street

Why: As part of the 38th annual Cavalcade of Lights presented by Scotiabank,
the City of Toronto is working with BIAs in seven of Toronto's famous
neighbourhoods to profile Toronto's growing reputation as one of the hottest
shopping destinations in North America. This innovative partnership includes
the creation of specially designed energy efficient neighbourhood lighting
displays and the launch of a hop-on, hop-off guided bus tour conveniently
linking the shopping, dining and entertainment experiences offered by each of
the participating neighbourhoods.

For more information about Cavalcade of Lights, visit:

Media contacts:
Kimberly Bain, Event Supervisor, Marketing, Toronto Special Events,
Amber Authier, Event Supervisor, Marketing, Toronto Special Events,



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