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April 26, 2004
Torontonians converge on Yonge Street for Celebrate Toronto Street Festival
The world's longest street gives right of way to a curb to curb celebration of
tastes, talent and all that is Toronto! ~

Toronto Special Events - Scheduled for July 9 - 11, 2004, the Celebrate Toronto
Street Festival transforms five intersections along the world's longest street,
giving the right of way to a curb to curb celebration of tastes, talent and all
that is Toronto! Yonge Street, where it intersects with Dundas St., Bloor St.,
St. Clair Ave., Eglinton Ave. and Lawrence Ave., is converted into a stage for
free entertainment that covers the artistic spectrum. This sizzling, multi
award-winning summer festival stimulates audiences' senses with hot
entertainment to see, cool music to hear and delicious food to savour.

At the peak of the city's robust festival and event season, the Celebrate
Toronto Street Festival provides Torontonians and visiting guests with a unique
artistic viewing experience. Each festival site provides a combination of
musical entertainment, street theatre, cuisine, circus arts, and so much more.

The festival sites for 2004 are:

In the heart of Toronto's downtown core, the festival's Dundas site offers a
variety of award-winning roots, blues and Celtic music, international puppetry,
circus arts, acrobatics and a mouth-watering barbeque served up by
neighbourhood restaurants. Yonge-Dundas Square is also the home to Friday
night's Opening Ceremonies.

The famous crossroads of Yonge and Bloor Streets celebrate Toronto's diverse
communities with an array of global and urban music on two festival stages,
dance, arts and culture. The World Café offers the true flavour of the city's
famous neighbourhoods while visitors enjoy the festival atmosphere.

YONGE STREET @ ST. CLAIR presented by Scotiabank
Showcasing Toronto's rich classical arts and cultural entertainment scene, the
festival's St Clair site, presented by Scotiabank, includes a blend of jazz,
big band, opera and orchestral music, cultural dance performances and street
theatre. Food, balancing acrobatics and a rock balancing display round out the
festival experience at this rich site.

YONGE STREET @ EGLINTON presented by Direct Energy
Uptown street level attractions will captivate audiences at the Yonge and
Eglinton site, which is presented by Direct Energy. The strong, all-Canadian
pop and rock music line-up, aerial acrobatics, percussion and thrill shows will
all have audiences uttering a simple "Wow!"

YONGE STREET @ LAWRENCE presented by McDonalds Special Events
The Lawrence site, presented by McDonalds Special Events, is a family-oriented
site featuring the best in children's entertainment including comedy, theatre,
interactive music, juggling and balloon sculpting workshops. Visitors can also
participate in a circus experience, watch a movie on the street or enjoy a
frosty treat in the ice cream parlour.

Celebrate Toronto Street Festival launches at a new location on Friday, July 9
at 8 p.m. at the intersection of Yonge and Dundas. The incredible opening
ceremonies sets the stage for a full weekend of fantastic music, vibrant dance,
breathtaking thrill shows and more. The festival continues throughout the
weekend at all five festival sites, open 12 to 11 p.m. on Saturday, July 10 and
12 to 8 p.m. on Sunday, July 11.

CELEBRATE TORONTO PASSPORT presented by American Express
There is no better way for people to explore Toronto than with Celebrate
Toronto Passport presented by American Express. The Passport offers discounts
at 30 of Toronto's most thrilling destinations from July 2 to 15. From
world-class attractions, galleries and museums to theatre, music and dance -
Toronto has it all!

SUMMERLICIOUS presented by American Express
The Celebrate Toronto Street Festival also marks the return of the ever-popular
Summerlicious presented by American Express. Toronto's second annual summer
restaurant program will run from July 2 - 15, 2004. Each of the 100
participating restaurants will offer a special three-course prix fixe menu
where patrons can sample the establishment's tasty fare. The menus are
available at lunch and dinner and have one of two price categories: $10 or $20
for lunch and $20 or $30 for dinner (some restrictions may apply).
Participating restaurants will also be featuring specially selected wines from
Vincor International wineries. Reservation for this popular program will be
accepted starting June 17, 2004. American Express card members will go to the
Front Of The Line with reservations being accepted June 15 and 16.

Admission to the Celebrate Toronto Street Festival is FREE and getting there
couldn't be easier. All five festival sites are accessible via the Toronto
Transit Commission (TTC). Festival subway stops on the Yonge subway line are
Dundas, Bloor, St. Clair, Eglinton and Lawrence stations. TTC one-day Passes
can be purchased for $7.75 on both Saturday, July 10 and Sunday, July 11.

For more information on all Celebrate Toronto Street Festival events and other
Toronto Special Events, call Access Toronto at 416-338-0338 or visit

Media Contacts:

Amber Authier
Event Supervisor, Marketing
Toronto Special Events

Kimberly Bain
Event Supervisor, Marketing
Toronto Special Events



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