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September 15, 2004
City of Toronto announces its United Way campaign goal
The City of Toronto has announced the goal of $975,000 for its 2004 City
employee campaign on behalf of the United Way of Greater Toronto.

Mayor David Miller unfurled a banner announcing the goal during a festive
mid-day event held on Nathan Phillips Square yesterday to officially launch the
Toronto Public Service's annual campaign. The funds will come from individual
employee pledges, supplemented by money raised through other campaign
activities involving City departments and participating agencies.

Mayor David Miller, Chief Administrative Officer Shirley Hoy and campaign Chair
Joe Pennachetti (Toronto's Chief Financial Officer and Treasurer) were featured
speakers. Deputy Mayor Sandra Bussin, Council's representative for the 2004
United Way campaign, also participated in the launch.

The mayor, who signed his 2004 United Way pledge form on stage, said, "One in
three residents receives some kind of help from a United Way agency each year.
Without the United Way, they would not receive the help they need."

Mayor Miller also said, "I think our 2004 campaign slogan says a lot: Toronto
Public Service -- making a difference."

City employees were front and centre as eight of them -- selected from about 50
who auditioned -- performed in the City Singers contest. They were evaluated by
three judges from the Canadian Idol television program. Latoya Waldron, a
Children's Services employee, was chosen the winner for her soulful rendition
of the Whitney Houston ballad "One Moment in Time." The judges awarded Works
and Emergency Services employee Mark Wright second place honours and Carla
O'Brien of Community and Neighbourhood Services was third. The other
contestants -- Andrea De Shield, Rob Van Kleef, Liz Newman, Percy Williams and
Shelly Costa -- also received many positive comments from the judges and
enthusiastic responses from the large audience.

The audience was also treated to songs sung by Toya Alexis, a finalist in last
year's Canadian Idol competition, and by City employee Rosemary Schmidt. Radio
personalities Mike Cooper and Erin Davis of EZRock 97.3 FM emceed the event.

Members of Toronto Fire Services and Emergency Medical Services barbecued
hotdogs and hamburgers, with proceeds going to the United Way. Scott Marks,
president of the Toronto Professional Fire Fighters Association, presented a
cheque for $30,000 on behalf of the association.

Earlier in the day, many City employees at other civic buildings across Toronto
marked the campaign launch in other ways at their sites. Susan McIsaac,
representing the United Way of Greater Toronto, expressed appreciation for the
Toronto Public Services' efforts on behalf of the annual fundraising campaign.

Media contacts:
Cal Scotchmer, City of Toronto United Way office, 416-397-4017
Ron Smith, City of Toronto United Way office, 416-338-0071



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