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June 13, 2004
Toronto shows a "scary" amount of support for seniors at the Nissan Toronto Challenge
The 13th anniversary of the Nissan Toronto Challenge happened on Sunday, June
13 and it was so much fun it was scary. Over 2,000 people of all ages ran,
walked and strolled to raise funds for Toronto seniors.

Deputy Mayor Mike Feldman (Ward 10 York Centre), Councillor Joe Mihevc (Ward 21
St. Paul's) and Councillor Janet Davis (Ward 31 Beaches-East York) joined in
the festivities and showed seniors that Toronto cares. A cowardly lion and a
chicken, the official pace critters for the event, led the charge along the 1
km walk. The 5 km walk also proved to be so much fun it was scary - featuring a
menagerie of "things that go bump in the night."

Although the pledges are still being counted, Toronto Homes for the Aged, in
partnership with The Nissan Canada Foundation and over 50 community agencies,
expect to reach their goal of over $400,000 raised for seniors in Toronto.

"This is the 10th year that the Nissan Foundation has been involved," said
Albert Mastromartino, President of the Nissan Canada Foundation. "The Run
provides all of us with an excellent opportunity to give back to seniors by
showing our appreciation for all the wonderful things they have done to make
our lives better. We're delighted to be a part of this fun event and we are
especially delighted with the number of people who came out to show their
support for this great cause."

The Nissan Toronto Challenge helps the City of Toronto and its many community
partners to celebrate the contributions seniors have made, and to make a
difference in the lives of seniors for years to come. Funds raised will be used
to provide the extras that make life more enjoyable for residents in Toronto's
homes for the aged. In the past, funds have been used for outings, special
celebrations and even patio furniture. The funds raised by the community
partners remain with those organizations, which means that the Challenge helps
to maintain critical services and supports for seniors across Toronto.

For more information or official race results, visit

Media contacts:
Leona Barrington, Promotion and Communication Officer, Toronto Community and
Neighbourhood Services, 416-392-5349
Susan Elliott, Consultant, Corporate and Product Communication, The Nissan
Canada Foundation, 905-833-0826 or e-mail



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