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November 25, 2004
St. Lawrence Market Neighbourhood illuminates as part of Cavalcade of Lights
What: St. Lawrence Market Neighbourhood celebrates the inaugural lighting of a
new energy efficient LED holiday lighting display. The display includes a
Dickens' scene on the facade of the St. Lawrence Market measuring up to 12
metres wide, nine Nutcracker designs on light poles and above the fountain in
Berczy Park at Front and Church Streets, and two giant Dickens' horns and four
holly leaves measuring up to six metres high.

This illumination celebration begins at 6:30 p.m. This event is open to members
of the Business Improvement Area and the media only.

When: Friday, November 26, 6:30 p.m.

Where: St. Lawrence Market
Southeast corner of Front and Jarvis Streets

Why: As part of the 38th annual Cavalcade of Lights presented by Scotiabank,
the City of Toronto is working with BIAs (Business Improvement Areas) in seven
of Toronto's famous neighbourhoods to profile Toronto's growing reputation as
one of the hottest shopping destinations in North America. This innovative
partnership includes the creation of specially designed energy-efficient
neighbourhood lighting displays and the launch of a hop-on, hop-off guided bus
tour conveniently linking the shopping, dining and entertainment experiences
offered by each of the participating neighbourhoods.

Media contacts:
For St. Lawrence Market Neighbourhood:
Michael Comstock, Business Improvement Area Chair, 416-410-9242,< /a>
For Cavalcade of Lights:
Amber Authier, Event Supervisor, Marketing, Toronto Special Events,



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