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January 14, 2004
Mayor David Miller launches InvolveYouth Campaign
Mayor David Miller today launched a major campaign to promote youth engagement
in Toronto. The Mayor was joined by Councillor Olivia Chow, the City's Youth
Advocate, and members of the Toronto Youth Cabinet in unveiling the advertising
component of the InvolveYouth Campaign which began appearing throughout the
city this week. The campaign calls on community organizations to involve young
people in meaningful decision-making roles.

"Young people have incredible ideas and energy that can help community
organizations of all kinds function more effectively," Mayor Miller said.
"Involving youth in decision-making has tremendous benefits for organizations,
for the community and for young people themselves. I believe that this kind of
public engagement strengthens communities and builds citizenship skills."

Advertising posters for the InvolveYouth Campaign will appear in more than
5,000 TTC vehicles and transit shelters for the next four weeks. The posters
feature photographs of young people and most carry the message "Find out who I
really am?and what I have to offer." InvolveYouth, a guide for community
organizations on involving youth in decision-making, is offered free of charge.
The guide is available by calling 416-392-5388 or visiting

The advertising campaign will be followed up by several workshops for community
organizations on how to successfully involve young people in decision-making
roles. The workshops will be conducted by the Laidlaw Foundation on behalf of
the City of Toronto.

The InvolveYouth Campaign is the result of a year-long consultation process
with young people. A series of focus groups held throughout the city provided
the inspiration for the campaign that was developed by the City's Social
Development and Administration, Parks and Recreation and Public Health
divisions. The campaign is funded entirely through a provincial contribution
under the Ontario Works Incentive program.

"This campaign shows that the City of Toronto really recognizes the
contributions youth can make to the community," said Tonika Morgan of the
Toronto Youth Cabinet executive. "I hope organizations, groups and agencies
will take up the challenge and involve young people in decision-making in a
serious way."

The Toronto Youth Cabinet is an advisory and advocacy group that was
established in 1998 by the Youth Advocate to give young people a voice at City
Hall. The Cabinet sponsors The Cause, an annual celebration of youth

"This campaign expands the City's commitment to youth engagement and is a call
to all parts of the community to listen to the voices of youth," Councillor
Chow said.

Media contact:
Ed Reed
Social Development & Administration



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