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November 9, 2009
Scotiabank Nuit Blanche 2009 generates higher economic impact and increased international profile for Toronto’s culture sector Scotiabank People’s Choice Winners also announced
The 2009 edition of Toronto’s Scotiabank Nuit Blanche attracted nearly a million people to the city’s streets, resulting in a higher economic impact than in previous years. Survey results indicate that over 100,000 tourists were motivated to visit Toronto to attend the event, helping to generate $18 million in local economic impact - an increase of 24 per cent over last year, as a result of visitors traveling longer distances to attend the event and an increase in overnight hotel stays.

“Creative cities are successful cities. Our economic development strategy, the Agenda for Prosperity, focuses on Toronto’s capacity to generate revenue through creativity,” said Mayor David Miller. “Scotiabank Nuit Blanche is a strong economic driver for Toronto that reflects the diversity of our population and presents a platform for the exchange of creative ideas among different communities within the city.”

Additional funding from the Province helped increase the tourism marketing campaign, targeting art lovers from London, Ottawa, Montreal and other near markets. By profiling a critical mass of significant artists from Toronto and abroad, the event’s international profile soared, with media attention across Canada and in countries such as Ireland, France, Mexico, Argentina, India, China, Taiwan and the United States.

“In four short years, Scotiabank Nuit Blanche has become the leading contemporary art event in Canada,” said Rita Davies, Executive Director of Culture, City of Toronto. “The cultural canvas upon which this event is based is the perfect backdrop to showcase our top local talent alongside some of the world’s biggest names, and puts Toronto on the international map as a must-see cultural destination.”

Survey results also indicated that audience members spent more time at the event and saw more projects than in previous years. This positive trend can be attributed to the condensing of projects and road closures which helped manage pedestrian flow and allowed audiences to see more projects within a smaller area.

A community-driven and collaborative undertaking, Scotiabank Nuit Blanche 2009 brought together the exceptional talents of more than 500 artists and curators, 84 galleries, museums, cultural and educational institutions and neighbourhoods. The success of the event also resulted from the efforts of 450 volunteers, 24 corporate sponsors and media partners, and the nearly one million people who ventured out all night for an all-night participatory celebration of contemporary art.

“We are very proud of the continued success of Scotiabank Nuit Blanche,” said Chris Hodgson, Scotiabank Group Head, Canadian Banking. "This year's event reached new heights of creativity and artistic expression and engaged the audience in unprecedented interactivity. We are already looking forward to next year's event. I’d also like to congratulate our 2009 Scotiabank People’s Choice winners, which reflects the public’s appreciation for the artists who help put the night together for an unforgettable experience.”

This year’s Scotiabank People’s Choice winners are:

Exhibition Project: The Apology Project 2009, by Maria Legault
Open Call Project: The Lost & Found Forest 2009, by The Lost and Found Collective: Jerome McGrath and Rina Grosman
Independent Project: twofold, by GALTstudio: Mike Love, Dan McTavish, Shane Neill, Virginia Fernandez, Catherine Westgate, Brian Muthaliff, Sayjel Patel

Scotiabank Nuit Blanche is Toronto’s all-night celebration of contemporary art and is produced by the City of Toronto in collaboration with Toronto’s arts community. An annual and signature event for the City, it has been honoured with the prestigious Urban Leadership Award and the Globe and Mail Business for the Arts Award. The fourth edition of Scotiabank Nuit Blanche returns to Toronto on Saturday, October 2, 2010. The deadlines for involvement in 2010 are fast approaching. Those wishing to find out how to get involved can visit

Scotiabank is committed to supporting the communities in which we live and work, both in Canada and abroad. Recognized as a leader internationally and among Canadian corporations for its charitable donations and philanthropic activities, in 2008 the Bank provided about $43 million in sponsorships and donations to a variety of projects and initiatives, primarily in the areas of healthcare, education, social services and arts and culture. For more information the public can visit

Toronto is Canada's largest city and sixth largest government, and home to a diverse population of about 2.6 million people. It is the economic engine of Canada and one of the greenest and most creative cities in North America. Toronto has won numerous awards for quality, innovation and efficiency in delivering public services. 2009 marks the 175th anniversary of Toronto's incorporation as a city. Toronto's government is dedicated to prosperity, opportunity and liveability for all its residents.

Media contacts:
Giannina Warren, Economic Development Culture and Tourism, City of Toronto, 416-395-7318,
Livy Feldgajer, Scotiabank Public Affairs, 416-866-6203 or



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