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September 23, 2009
Calling all breastfeeding moms to the Breastfeeding Challenge!
Toronto Public Health invites mothers and babies to help Toronto win the fifth annual Breastfeeding Challenge. On October 3, mothers and babies at sites across Canada and worldwide will compete to set the record for the most children breastfeeding in one place at one time. Last year, Toronto placed first in Ontario and sixth out of 362 participating sites worldwide, with 199 moms breastfeeding 200 infants and toddlers.

The Challenge:
Date: Saturday, October 3, 2009
Time: 10:00 a.m. - 1:30 p.m. (registration 9:30-10:30am)
Place: Rosedale Heights School of the Arts, 711 Bloor Street East (Castle Frank Subway)

This free event includes information sessions, a fashion show, light lunch, door prizes and more. The challenge is organized by Toronto Public Health and the Chinese/Vietnamese Breastfeeding Network and is part of the World Breastfeeding Week celebration in Canada. Pre-registration is not required.

The theme of this year's World Breastfeeding Week is "Breastfeeding Saves Lives". Breastfeeding provides infants with nutrition, immunological protection against serious health problems, optimal neurological stimulation and bonding. Breastfeeding can help reduce the risk of obesity, cancer and diabetes. Toronto Public Health and Health Canada recommend exclusive breastfeeding for the first 6 months of life, the addition of iron-rich complementary foods at about 6 months, with continued breastfeeding to two years and beyond. The whole community benefits when babies are breastfed, because it helps make healthy families.

To find out more about the Toronto Breastfeeding Challenge, call Toronto Public Health at 416-338-7600
or visit

Toronto is Canada's largest city and sixth largest government, and home to a diverse population of about 2.6 million people. It is the economic engine of Canada and one of the greenest and most creative cities in North America. Toronto has won numerous awards for quality, innovation and efficiency in delivering public services. 2009 marks the 175th anniversary of Toronto's incorporation as a city. Toronto's government is dedicated to prosperity, opportunity and liveability for all its residents.

Rishma Govani
Media Relations Coordinator
Toronto Public Health
Tel: 416-338-7974



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