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October 15, 2009
Fields of Gold coming soon to a park near you New program honours those touched by cancer, beautifies City parks
Next spring, a host of golden daffodils will brighten local parks and public spaces as the City of Toronto and the Canadian Cancer Society collaborate to create Fields of Gold. The daffodil is the society’s symbol of hope and the program offers Torontonians an opportunity to honour family and friends who have fought cancer.

Daffodil bulbs will be planted at four locations across the city this fall. Through Fields of Gold, individuals or companies can make a donation to the Canadian Cancer Society and create a floral legacy of daffodils in Allan Gardens, Grandravine Park, Bathurst/Wilson Park and the public open space at Mt. Pleasant Road and Whitehall Road.

“The City of Toronto is privileged to support this worthwhile program that pays tribute to those who have lost their lives to cancer, those who are fighting the disease and those who act as caregivers,” said Mayor David Miller, who added that the City will provide space in the parks and staff resources to plant the bulbs and maintain the gardens. “This program will also support the City’s efforts in creating more beautiful public spaces.”

“I’d like to thank the City of Toronto for joining us in this touching and important initiative,” said Guy Laporte, Director, Toronto Revenue Development, Canadian Cancer Society, Ontario Division. “Through the generous support of Torontonians we hope to plant more than 25,000 daffodil bulbs. Each bulb salutes a cancer fighter. And in creating this beautiful legacy in our city, we’re providing a boost for the fight to make cancer history.”

The program, developed in collaboration with the City’s Parks, Forestry and Recreation and Transportation Services Divisions, will present planting ceremonies this fall and next spring at the designated locations. Money raised by Fields of Gold will help the Canadian Cancer Society’s mission of eradicating cancer through research, to provide messaging on prevention and advocacy efforts, and enhancing the quality of life of people living with cancer through information and community-based services.

Fields of Gold daffodil bulbs are available for $10 each or three bulbs for $15. For more information about the Fields of Gold gardens or to purchase bulbs, visit or call 416-323-7154.

The Canadian Cancer Society is a national community-based organization of volunteers whose mission is the eradication cancer and the enhancement of the quality of life of people living with cancer. To learn more about cancer, visit our website or call our toll-free, bilingual Cancer Information Service at 1 888 939-3333.

Toronto is Canada's largest city and sixth largest government, and home to a diverse population of about 2.6 million people. It is the economic engine of Canada and one of the greenest and most creative cities in North America. Toronto has won numerous awards for quality, innovation and efficiency in delivering public services. 2009 marks the 175th anniversary of Toronto's incorporation as a city. Toronto's government is dedicated to prosperity, opportunity and liveability for all its residents.

Media contacts:
Steve Johnston, Senior Communications Coordinator, 416-392-4391,
Camille Beaubien, Senior Coordinator, Communications, 416-323-7023,



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