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January 19, 2009
National TV Celebrities, Best-Selling Author and Local Politicians Rally Around Family Literacy Day World Record Attempt at Toronto City Hall
Valentyne, Gold and Munsch headline star-studded line-up of guest readers, more Canadians encouraged to join the over 147,000 record-breaking participants estimated across Canada

TORONTO, ON - January 19, 2009 - On Friday, January 23, join ABC CANADA Literacy Foundation, Founding Sponsor Honda Canada and Official Family Literacy Day (FLD) World Record Attempt Sponsor, Oxford Learning, at a kick-off event for the FLD World Record Attempt, a national, bilingual initiative encouraging adults and children to engage in 30 minutes of reading together between 2:00 p.m. EST on January 23 and 2:00 p.m. EST on January 24.

The initiative, a prelude to Family Literacy Day 2009 celebrations on January 27, encourages Canadians to read along and help break the Guinness World RecordT for "Most Children Reading with an Adult, Multiple Locations." Canadians across the country have embraced the initiative with hundreds of literacy events planned at schools, libraries, literacy organizations, Oxford Learning Centres, YMCAs, shopping centres, and community centres across the country. To date, over 900 events, with an estimated 147,000 participants, had registered to participate in this record-breaking attempt. The current Guinness World Record of 78,791 was set across the U.S. in 2006.


WHO: Robert Munsch Canada's best-selling author, Honourary Chair of Family Literacy Day
Jennifer Valentyne Co-host of CityTV's "Breakfast Television," Toronto's No. 1 morning show
Jake Gold Co-star of "Canadian Idol," one of Canada's most successful artist managers and music
Adam Vaughan, Toronto City Councillor, Ward 20, Trinity-Spadina
Janet Davis, Toronto City Councillor, Ward 31, Beaches-East York
Margaret Eaton, President, ABC CANADA Literacy Foundation
Todd Fowler, Manager, Corporate Affairs, Honda Canada
Carey Low, Canadian record keeper, Guinness World Records
An official from Oxford Learning (TBA)

WHEN: January 23, 2009, 1 p.m. (Press conference. World Record attempt reading to follow)
(refreshments will be served)

WHERE: Toronto City Hall, Members' Lounge, Council Chamber
100 Queen Street West, Toronto, Ontario

Media contacts:
Karen Benner, Manager of Corporate Communications, ABC CANADA Literacy Foundation, 416-218-0010 ext. 122,
Ashley Tilley, Communications Coordinator, ABC CANADA Literacy Foundation, 416-218-0010 ext. 127,



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