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June 5, 2008
Scotiabank honoured for partnership with City of Toronto in support of the arts
  
Scotiabank has been awarded the Globe and Mail Business for the Arts Award for Best Arts/Entrepreneur Partnership for its highly successful collaboration with the City of Toronto on Scotiabank Nuit Blanche.

“I want to congratulate Scotiabank for this award and thank them for their commitment to Scotiabank Nuit Blanche,” said Mayor David Miller. “A vibrant and culturally prosperous arts sector is integral to keeping Toronto one of the world’s most liveable cities. Through the support of our corporate partners we can ensure that happens.”

“We are very pleased to be awarded Best Arts/Entrepreneur Partnership for our support of arts and culture in this great city,” said Chris Hodgson, Scotiabank Executive Vice-President, Domestic Personal Banking. “At Scotiabank, we work with our employees and customers to help build richer communities through investments in arts and culture and Scotiabank Nuit Blanche helps us achieve our goal of enriching the communities where we live and work.”

Scotiabank took a leap of faith by signing on as a title sponsor of an unknown public art event in 2006. From dusk until the early pre-dawn hours on September 30, 2006, Toronto buzzed with excitement as Scotiabank Nuit Blanche was first unleashed on an unsuspecting city. Torontonians had left behind the comfort of their beds en masse, as 425,000 people ventured out onto the city’s streets for an all night exploration and celebration of contemporary art.

The bank supported the return of Nuit Blanche as an annual event the following year, and Scotiabank Nuit Blanche 2007 took place on September 29 and featured a 45 per cent increase in projects, a 55 per cent increase in community participation and close to double the audience attendance, securing its place as one of Canada’s major cultural events. The streets overflowed with 800,000 people experiencing contemporary art well into the wee hours of the night-and with 26 per cent of attendees from outside Toronto, the event had an economic impact on the city of $4.9 million. The event had reached a critical mass of popularity and participation-no small feat for an event lasting only 12 hours, and only in its second year.

In early 2008 the bank ensured the future growth and stability of the event over the next three years by committing to a multi-year sponsorship agreement that will allow the event to flourish through to 2010.

The third annual Scotiabank Nuit Blanche returns October 4. Full programming details for this year’s event will be available online at http://www.scotiabanknuitblanche.ca in early July. For further event details the public can call Access Toronto at 416-338-0338.

Business for the Arts is a national business association dedicated to increasing the quantity and quality of partnerships between business and the arts through a cohesive set of programs that foster and promote business leadership in the arts, facilitate funding relationships and connect business volunteers to the Arts. The Globe and Mail Business for the Arts Awards recognize companies that show outstanding commitment to the arts in Canada. These companies know the extraordinary impact the arts can make in Canadian communities: sparking creativity in children, providing jobs, drawing tourists, ensuring the vitality of urban centres, and providing new ways of seeing ourselves as Canadians. The purpose of these awards is to honour the contribution these companies make through their partnerships.

Scotiabank is committed to supporting communities both in Canada and abroad. Recognized as a leader internationally and among Canadian corporations for its charitable donations and philanthropic activities, in 2007 Scotiabank provided more than $43 million in sponsorships and donations to a variety of projects and initiatives, primarily in the areas of healthcare, education, social services and arts and culture.

Toronto is Canada’s largest city and sixth largest government, and home to a diverse population of about 2.6 million people. It is the economic engine of Canada and one of the greenest and most creative cities in North America. In the past three years, Toronto has won more than 70 awards for quality, innovation and efficiency in delivering public services. Toronto’s government is dedicated to prosperity, opportunity and liveability for all its residents.

Media contacts:
Giannina Warren, Toronto Special Events, 416-395-7318, gwarren@toronto.ca
Livy Feldgajer, Scotiabank Public Affairs, 416-866-6203, livy_feldgajer@scotiacapital.com


 

 

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