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April 4, 2008
Media Advisory: City of Toronto to launch Bird-Friendly Development Rating System and Acknowledgement Program
The City of Toronto invites members of the media to attend the official launch of the Bird-Friendly Development Rating System and Acknowledgement Program, as part of the 2008 Lights Out public awareness campaign. Mayor David Miller, Councillor Glenn De Baeremaeker, Michael Mesure (Fatal Light Awareness Program) and Jillian Ditner (artist) will be speaking at the event.

Date: Monday, April 7
Time: 5:30 p.m. to 6:30 p.m.
Location: Members’ Lounge, City Hall, 100 Queen St. W.

The new Bird-Friendly Development Rating System is a companion piece to the Bird-Friendly Development Guidelines and provides a safety check-list to designate a building’s level of “bird-friendliness.” The Acknowledgement Program has been established to recognize building owners and managers who have demonstrated strong initiative and commitment to implementing the Bird-Friendly Development Guidelines. A series of three prints in a limited edition of 25, entitled “Flight Plan,” by Jillian Ditner will be displayed at the event. On a later occasion, the series of prints will be awarded to a building once it has successfully met the criteria set out in the Bird-Friendly Rating System.

A reception will be held after the speeches where attendees may discuss the Bird-Friendly Rating System, the Acknowledgement Program and view the artwork.

For more information, visit

Toronto is Canada’s largest city and sixth largest government, and home to a diverse population of about 2.6 million people. It is the economic engine of Canada and one of the greenest and most creative cities in North America. In the past three years, Toronto has won more than 70 awards for quality, innovation and efficiency in delivering public services. Toronto’s government is dedicated to prosperity, opportunity and liveability for all its residents.

Media contacts:
Kelly Snow, Toronto Environmental Policy Planner, 416-392-4787
Jillian Ditner, Artist/Designer, 416-825-3324



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