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October 1, 2008
Media Advisory - Toronto goes for gold in Breastfeeding Challenge
Toronto Public Health invites mothers and babies to help Toronto win the fourth-annual Breastfeeding Challenge. On Saturday, October 11, mothers and babies at sites across Canada and the United States will compete to set the record for the most children breastfeeding at one time. Last year, Toronto placed eighth out of 222 participating sites, with 105 moms and 107 babies and toddlers.

Date: Saturday, October 11
Time: 10 a.m. to 1 p.m. (registration from 10 a.m. to 10:30 a.m.)
Location: North York Civic Centre, 5100 Yonge St., Council Chamber

Organized by Toronto Public Health and the Chinese/Vietnamese Breastfeeding Network, this challenge includes information sessions, a light lunch and door prizes, and is part of World Breastfeeding Week in Canada. Pre-registration is not required.

The challenge reinforces the theme of this year’s World Breastfeeding Week: “Mother Support: Going for the Gold!” World Breastfeeding Week calls for a united goal of greater support for all breastfeeding mothers in achieving the gold standard of infant feeding. The standard is to breastfeed infants exclusively for the first six months, and to provide appropriate complementary foods with continued breastfeeding for up to two years or beyond.

To find out more about the Toronto Breastfeeding Challenge, call Toronto Public Health at 416-338-7600 or visit

Toronto is Canada’s largest city and sixth largest government, and home to a diverse population of about 2.6 million people. It is the economic engine of Canada and one of the greenest and most creative cities in North America. In the past three years, Toronto has won numerous awards for quality, innovation and efficiency in delivering public services. Toronto’s government is dedicated to prosperity, opportunity and liveability for all its residents.

Media contact:
Rishma Govani, Toronto Public Health Media Relations, 416-338-7974,



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