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November 19, 2008
Third annual Scotiabank Nuit Blanche attracts increased tourist attendance
  
Last month’s Scotiabank Nuit Blanche demonstrated strong growth, with tourism attendance up 55 per cent and a significant increase in the event’s economic impact.

Survey results indicate Scotiabank Nuit Blanche 2008 motivated more than 100,000 tourists to come to Toronto specifically to attend the event. The night generated $13.7 million in local economic impact (direct, indirect and induced), $18.3 million in direct spending (visitor and operational spending) and 244 jobs for the community - impressive results for a free event lasting only 12 hours.

“There is a reason our city ranks fourth in the world for its array of top-notch cultural experiences, and Scotiabank Nuit Blanche is a major example of that success story,” said Mayor David Miller. “Our Agenda for Prosperity recognizes culture and creativity as critically important to both Toronto’s economy and its liveability.”

Scotiabank Nuit Blanche is Toronto’s all-night celebration of contemporary art and is produced by the City of Toronto in collaboration with Toronto’s arts community. An annual and signature event for the City, it has been honoured with the prestigious Urban Leadership Award and the Globe and Mail Business for the Arts Award. The fourth edition of Scotiabank Nuit Blanche returns to Toronto on Saturday, October 3, 2009. Visit http://www.scotiabanknuitblanche.ca to find out how to get involved.

Toronto is Canada’s largest city and sixth largest government, and home to a diverse population of about 2.6 million people. It is the economic engine of Canada and one of the greenest and most creative cities in North America. In the past three years, Toronto has won numerous awards for quality, innovation and efficiency in delivering public services. Toronto’s government is dedicated to prosperity, opportunity and liveability for all its residents.

Media contact:
Giannina Warren, Economic Development Culture and Tourism, City of Toronto, 416-395-7318, gwarren@toronto.ca


 

 

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