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October 2, 2008
City, Fairmont Hotels and Resorts work together to revitalize University Avenue Triangle
The City of Toronto and Fairmont Hotels & Resorts welcomed the most recent beautification project to the City as the revitalized triangle of land bordered by Front St. W. and two branches of University Ave. was officially unveiled.

Mayor David Miller; Councillor Pam McConnell (Ward 28 Toronto Centre-Rosedale); Brian Richardson, Vice President of Brand Marketing and Communications at Fairmont Hotels & Resorts; and Heather McCrory, Regional Vice President and General Manager of The Fairmont Royal York joined together for a celebration at the formerly overlooked public space, which has been remade with decorative paving, significant landscaping, and a number of historic plaques.

“This location is a wonderful example of how business and government can work together to provide wonderful new public spaces,” said Mayor Miller. “I want to thank Fairmont for committing to the on-going upkeep of this important element of Toronto’s public realm. A liveable city is one that respects, protects and enhances its public places for all to enjoy.”

“This initiative has been an enriching experience for me and the entire team here at Fairmont, and I’d like to thank the Mayor and the City for providing us with the opportunity to participate on a project that has both a social and environmental impact,” said Brian Richardson, Fairmont’s Vice President of Brand Marketing and Communications. “At Fairmont, we value the unique character of each destination that our hotels operate in, and this new space reflects the enduring connection that The Fairmont Royal York and the city of Toronto share.”

As part of the revitalization project, a contest was held to find a name for this unique area. Children of colleagues at The Fairmont Royal York were invited to submit a name and the reasons for their choice. The winners of the contest were Mina Nowrazi and Irene Grace Nacelo whose submissions contributed to the name ‘The Green Triangle’.

This transformation is part of the City’s Clean & Beautiful City Program, which has a mandate to create and revitalize city streetscapes and improve key parts of Toronto’s public spaces. With its corporate headquarters located in the downtown core and The Fairmont Royal York close by, the redesigned triangle will reflect Fairmont’s Canadian roots and its strong connection to Toronto’s railway heritage.

For information about the City’s Clean & Beautiful City Program, which engages communities to clean and beautify overlooked spaces, visit

Toronto is Canada’s largest city and sixth largest government, and home to a diverse population of about 2.6 million people. It is the economic engine of Canada and one of the greenest and most creative cities in North America. In the past three years, Toronto has won numerous awards for quality, innovation and efficiency in delivering public services. Toronto’s government is dedicated to prosperity, opportunity and liveability for all its residents.

Media contact:
Steve Johnston, Sr. Communications Co-ordinator, 416-392-4391,



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