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July 9, 2008
The City of Toronto and the Bloor-Yorkville BIA join to transform Bloor Street
Mayor David Miller, Councillor Kyle Rae (Ward 27 Toronto Centre-Rosedale), representatives from the Bloor-Yorkville Business Improvement Area and the local community celebrated the launch of the Bloor Street Transformation Project today with an official ground-breaking and a ceremonial tree planting. The project is a $25 million initiative that will completely transform the Bloor Street West corridor between Church Street and Avenue Road.

“The City of Toronto has been working in partnership with the Bloor-Yorkville Business Improvement Area on this project and I'm happy to see it coming to fruition,” said Mayor Miller. “The transformation of Bloor Street is an example of how we are working to make the city more liveable while creating attractive visitor destinations.”

This exciting project will result in the creation of one of the most welcoming and exquisite streetscapes in Canada. The highlights of the project include: widened granite sidewalks, 138 London Plane trees in sustainable soil cells, shrubs and seasonal flowers planted in raised beds, new lighting fixtures and street furnishings, public art installations and a full road reconstruction.

“Bloor Street is already known as one of Toronto’s premiere shopping districts,’ said Councillor Rae. “This project will enhance the Bloor Street corridor and make it an even more welcoming and exciting public space. It will be a great asset to the City of Toronto.”

The Bloor Street Transformation Project is also a greening initiative that will promote the growth of trees within an urban environment. Trees will be planted using a soil cell system that provides irrigation and allows room for the tree roots to grow. It is the first system of its kind in Toronto.

In addition to the improved landscaping, the larger sidewalks will ease pedestrian traffic and create a stimulating atmosphere for walking and shopping. The businesses along the Bloor Street corridor are supportive of the changes the transformation project will bring - they are even footing the bill for it.

“It is important to note that while the City of Toronto is providing a loan for the transformation, in the end, the project will be completely funded by the businesses along the Bloor Street corridor,” said Doug Jure, Chair of the Bloor-Yorkville Business Improvement Area. “They want to provide a beautiful and pedestrian friendly street for their patrons.”

After the transformation, Bloor Street will be comparable to other world-renowned shopping destinations such as Rodeo Drive in Beverly Hills, Fifth Avenue in New York and North Michigan Avenue in Chicago.

“The Bloor Street Transformation Project will improve the quality of the public space by providing a much needed makeover. We are happy to be a part of such a positive project for the neighborhood and its businesses,” said Peter Clewes, architect of the Bloor Street Transformation Project and Partner of architectsAlliance.

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Toronto is Canada’s largest city and sixth largest government, and home to a diverse population of about 2.6 million people. It is the economic engine of Canada and one of the greenest and most creative cities in North America. In the past three years, Toronto has won more than 70 awards for quality, innovation and efficiency in delivering public services. Toronto’s government is dedicated to prosperity, opportunity and liveability for all its residents.

Media contacts:
Mike Major, Acting Director, Small Business and Local Partnerships, City of Toronto, 416-392-1380,
Rosalynd Rupert, Senior Consultant, Devon Group, 416-504-5151 ext. 302,



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