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June 8, 2008
Hockey icon Doug Gilmour shows his support for Toronto seniors by taking the Toronto Challenge presented by
Hockey legend Doug Gilmour had thousands of runners and walkers join his team to participate in the 17th annual Toronto Challenge presented by in support of Toronto seniors this morning.

The event features 5k and 1k walks and the 5k run. It is the most important fundraising event of the year for the City of Toronto’s Long-Term Care Homes and Services and the 50 plus community agencies that provide services for seniors.

Funds raised are used to provide residents of Toronto Long-Term Care Homes and Services with the little extras that make life more fun. Birthday parties, barbeques, large print books, visits to the mall and a trip to see fall leaves are all made possible through money raised at the Challenge.

“Every year we try to add something to the event to keep it fresh,” said Sandra Pitters, General Manager Long-Term Care Homes and Services. “This year, we made a special effort to promote the Toronto Challenge to youth and now have more young people running, walking and volunteering than ever before. Two squads of cheerleaders helped keep everyone motivated - from four 1-year-olds to Yolanta Kossak from Kipling Acres who is 96 years old.

“This is the fifth time that I have participated in this event and it gets better every year,” said Doug Gilmour, owner of

Councillor Joe Mihevc, Chair of Community Development and Recreation Committee, who helped present awards after the race said, “The Toronto Challenge presented by is important not only in terms of funds raised; it also provides a very important point of contact between the residents of Long-Term Care Homes and Services and the community.”

Toronto is Canada’s largest city and sixth largest government, and home to a diverse population of about 2.6 million people. It is the economic engine of Canada and one of the greenest and most creative cities in North America. In the past three years, Toronto has won more than 70 awards for quality, innovation and efficiency in delivering public services. Toronto’s government is dedicated to prosperity, opportunity and liveability for all its residents.

Media contact:
Jane Scarffe, Communication and Marketing Consultant, Social Development, Finance and Administration, 416-397-4062,



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