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July 7, 2008
Media Advisory - Bloor Street Transformation Project to launch
Mayor David Miller and Councillor Kyle Rae (Ward 27 Toronto Centre-Rosedale) will join representatives of the Bloor-Yorkville Business Improvement Area to launch the Bloor Street Transformation Project. The project will include upgrades to the Bloor streetscape between Avenue Rd. and Church St.

The Bloor Street Transformation Project is a privately-funded initiative that will enhance the public realm. The project adds a greening component which will create a vibrant commercial area that is pedestrian and environmentally friendly. The overall results of the Bloor Street Transformation Project will be a world-class shopping district and one of the most welcoming and exquisite streetscapes in Canada.

Date: Wednesday, July 9
Time: 3 p.m.
Location: 55 Bloor St. W. (northwest steps of the Manulife Centre)

Toronto is Canada’s largest city and sixth largest government, and home to a diverse population of about 2.6 million people. It is the economic engine of Canada and one of the greenest and most creative cities in North America. In the past three years, Toronto has won more than 70 awards for quality, innovation and efficiency in delivering public services. Toronto’s government is dedicated to prosperity, opportunity and liveability for all its residents.

Media contacts:
Mike Major, Acting Director, Small Business and Local Partnerships, City of Toronto, 416-392-1380,
Rosalynd Rupert, Senior Consultant, Devon Group, 416-504-5151 ext. 302,



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