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October 6, 2008
GreenSceneZToronto Video Challenge helps youth spread their green message
The City of Toronto today announced the launch of GreenSceneZToronto, a video challenge designed to give Toronto’s youth an opportunity to express their passion for the environment and inspire Torontonians to live green.

“GreenSceneZToronto gives youth a unique opportunity to spread their environmental message through video and inspire Torontonians to take action on climate change,” said Mayor David Miller. “Our youth care deeply about the environment, and this is an innovative way to help them make a difference and create the clean, green Toronto of our future.”

Youth in grades seven through 12 at Toronto schools are invited to submit their idea for a 30-second video on a storyboard; no previous video or filmmaking experience is required. Six winning teams will have the opportunity to work with professional filmmakers at Planet in Focus to turn their green message into a 30-second video.

Winning videos will premiere at the 2009 Green Toronto Awards and be featured on the Live Green Toronto website at

The deadline to enter is December 15, 2008, and details and entry forms are available at Winners must be available to attend a video production camp during March Break, from March 16-20, 2009.

GreenSceneZToronto is an initiative of Live Green Toronto, a new program to engage all Torontonians in taking action to reduce energy use and the greenhouse gas emissions that contribute to climate change, in support of the City’s Climate Change, Clean Air and Sustainable Energy Action Plan. The plan targets an 80 per cent reduction in emissions by 2050. Live Green Toronto offers a one-stop website with resources, tips and rebates to help people live green; grants and funding for community-based green initiatives; and community animators who will work with neighbourhood groups to help them get organized and turn their green ideas into action.

Toronto is Canada’s largest city and sixth largest government, and home to a diverse population of about 2.6 million people. It is the economic engine of Canada and one of the greenest and most creative cities in North America. In the past three years, Toronto has won numerous awards for quality, innovation and efficiency in delivering public services. Toronto’s government is dedicated to prosperity, opportunity and liveability for all its residents.

Media contact:
Nancy Ruscica, Manager of Partnerships and Innovations, Toronto Environment Office, 416-392-2984



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