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November 4, 2008
New street names honour fallen soldiers from Second World War
Mayor David Miller today unveiled street name signs in Toronto to honour three fallen soldiers from the Second World War.

“It is a privilege to pay tribute to these heroes through the installation of these street signs,” said Mayor Miller, who officially helped to unveil the signs on Oates Drive and Seminoff Street in the Warden Avenue and Danforth Road area. “The courage and sacrifice demonstrated by all of our soldiers in conflicts around the world helps to ensure the freedoms that all Canadians enjoy today.”

Raymond J. Oates was a trooper who served in the Elgin Regiment of the Royal Canadian Armoured Corps. He was killed on September 12, 1944, at the age of 22, in northern Italy.

Edward Seminoff was with the Royal Canadian Engineers in the Second World War. He was killed on October 16, 1944 at the age of 24 during a battle in Italy. His brother, Leonard Seminoff, was also with the Royal Canadian Engineers in the Second World War. He was killed on May 26, 1944.

Frank Seminoff, a brother of the two fallen soldiers, spoke at the event while other members of the Seminoff family were in attendance at the ceremony.

This tribute to our fallen soldiers marked the first time the City used its new street signs. These two signs were the first of more than 60,000 street name signs that the City will replace over time. The new signs are larger and more readable, making it easier for both residents and visitors to Toronto to find their way around the city. Usually, between 2,000 and 2,500 signs are replaced every year because they are damaged, faded or missing.

The new signs will be manufactured of aluminum and three basic components. The central piece will be common to all signs and will feature highly reflective blue sheeting with upper and lower case reflective white lettering. This will result in a consistent, easy to read street name.

Two additional pieces will make up the look of the new signs. The upper “blade” will provide an opportunity to place the name of a distinctive neighbourhood or community, or local business improvement area. The lower “blade” will be used to show the closest address number to the intersection. A common mechanism will be used to attach the signs to the existing poles being used.

Two different sizes will be used for the signs. Larger signs 96.5 cm (38 in) in length will be used on major roads where there are multiple lanes and higher speeds. This will assist motorists by providing higher visibility. On residential streets, the signs will be 76 cm (30 in) in length.

Toronto is Canada’s largest city and sixth largest government, and home to a diverse population of about 2.6 million people. It is the economic engine of Canada and one of the greenest and most creative cities in North America. In the past three years, Toronto has won numerous awards for quality, innovation and efficiency in delivering public services. Toronto’s government is dedicated to prosperity, opportunity and liveability for all its residents.

Media contact:
Steve Johnston, Sr. Communications Co-ordinator, 416-392-4391,



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