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September 5, 2008
City and United Way Toronto launch 2008 fundraising drives together
The Toronto Public Service will kick off its 2008 United Way campaign in partnership with United Way Toronto, which will launch its 2008 fundraising drive on Tuesday, September 9 at Nathan Phillips Square.

This celebratory campaign launch will present almost two hours of musical entertainment on stage, featuring the City Singers talent show of civic employees (with celebrity judges) and other performers. The event, taking place at Toronto City Hall (100 Queen St. W.) from noon to about 2 p.m. on September 9, will include barbecues and other food options for lunch on the square. Everyone is welcome to attend.

Mayor David Miller and Frances Lankin, president and CEO of United Way Toronto, will start things off at noon with their comments, leading to the announcement of this year’s fundraising targets. Last year, the City’s employee campaign raised more than a million dollars as its contribution to the overall United Way campaign. The overall campaign raised $108.1 million for the broader Toronto community.

Many United Way agencies will staff booths on the square and provide information about their community work. Employee volunteers representing many other corporate workplace campaigns are also expected to attend the lunch event.

Workplace campaigns are a vital part of the fundraising drive, which provides funding for numerous social agencies and programs that make a difference to the well-being of Torontonians and their neighbourhoods. At-risk youth are one of the top priorities of United Way programming.

United Way Toronto and the Toronto Government collaborate and support one another’s work across the city, making the joint launch of their 2008 fundraising drives a good fit.

Toronto is Canada’s largest city and sixth largest government, and home to a diverse population of about 2.6 million people. It is the economic engine of Canada and one of the greenest and most creative cities in North America. In the past three years, Toronto has won numerous awards for quality, innovation and efficiency in delivering public services. Toronto’s government is dedicated to prosperity, opportunity and liveability for all its residents.

Media contacts:
Cal Scotchmer, Project Director, City of Toronto United Way Office, 416-397-4017,
Cindy Lewis, Events Co-ordinator, City of Toronto United Way Office, 416-338-0071,
Caitlin Stidwill, Publicist, United Way Toronto, 416-777-1444 ext. 396,



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