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February 22, 2008
Media Advisory - Zerofootprint Toronto goes live
Mayor David Miller and Dr. Ron Dembo, Founder and CEO of Zerofootprint will join together with community partners and sponsors to launch Zerofootprint Toronto on Tuesday, February 26. Zerofootprint Toronto is an innovative and interactive website that allows residents to measure and understand the impact of their lifestyles on the environment, and compare their behaviour with other individuals or groups.

At the launch, Toronto and area residents will be encouraged to do their part to combat climate change by reducing their environmental impact and adopting more environmentally friendly lifestyles. By encouraging changes in consumption and lifestyle, residents can help Toronto become one of the greenest cities on the planet, and a model for other cities around the world.

Date: Tuesday, February 26
Time: 10 a.m.
Location: SAS (Canada), 280 King St. E., 5th floor

The partnership with Zerofootprint and the City of Toronto was first announced by Mayor Miller at the C40 Large Cities climate change summit in New York City in May 2007.

For more information about Zerofootprint, please visit

Toronto is Canada’s largest city and sixth largest government, and home to a diverse population of about 2.6 million people. It is the economic engine of Canada and one of the greenest and most creative cities in North America. In the past three years, Toronto has won more than 70 awards for quality, innovation and efficiency in delivering public services. Toronto’s government is dedicated to prosperity, opportunity and liveability for all its residents.

Media contacts:

Lawson Oates, Director, Toronto Environment Office, 416-392-9744,

Lyn Artmont, Jesson Artmont Communications, 416-323-7828,



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