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June 10, 2008
Mayor Miller, Astral Media introduce new street furniture
  
Mayor David Miller has ushered in a new era in the beautification of Toronto’s urban landscape with the unveiling of prototypes of the City’s new street furniture.

“This new street furniture is a critical step toward improving and elevating the quality of public spaces in the City of Toronto,” said Mayor Miller. “By co-ordinating the various elements found on city streets, we’ll reduce visual clutter and transform the look, feel, functionality and image of our streetscapes and city.”

New bus shelters, garbage/recycling receptacles, street benches, newspaper boxes and other pieces will become part of the cityscape. Over the next 20 years, it is expected that more than 25,000 street furniture elements will be placed on Toronto streets. With Astral Media, the street furniture was designed by Toronto’s own internationally-recognized designer Jeremy Kramer and his team at Kramer Design Associates.

An advertising-funded approach for the specified street furniture elements was recommended as the best way to ensure the economic viability of the program at no cost to the City. This allows the City to receive a greater number of elements much sooner than would otherwise be possible with maintenance of the equipment provided at no cost.

Advertising will be limited to the transit shelters and info columns only and minimum distances will be established between advertisements to reduce visual clutter.

Ian Greenberg, President and CEO of Astral Media Inc., the company that was awarded the contract to build and maintain the equipment, said the new street furniture will make Toronto the envy of many cities in North America.

“We are committed to work with the City to build a streetscape that enhances Toronto’s image at home and abroad,” said Mr. Greenberg. “It is essential that street furniture reflect the city’s culture and style while providing excellent services to residents and visitors alike.”

Photo displays of the street furniture are available at Metro Hall and the North York, Etobicoke, East York and Scarborough Civic Centres this week, or online at http://www.toronto.ca/involved/projects/streetfurniture.

Prior to the contract being awarded, a thorough public consultation process took place in 2006 that allowed residents and other community representatives an opportunity to have their say about the program.

Toronto is Canada’s largest city and sixth largest government, and home to a diverse population of about 2.6 million people. It is the economic engine of Canada and one of the greenest and most creative cities in North America. In the past three years, Toronto has won more than 70 awards for quality, innovation and efficiency in delivering public services. Toronto’s government is dedicated to prosperity, opportunity and liveability for all its residents.

Media contact:
Steve Johnston, Sr. Communications Co-ordinator, 416-392-4391, sjohnsto@toronto.ca


 

 

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