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March 26, 2008
Media Advisory - Nelly Furtado headlines Earth Hour celebration in Toronto
The following media advisory is being distributed on behalf of WWF-Canada.

Date: Saturday, March 29
Time: 7:30 p.m.
Media registration will open at 6 p.m.
Place: City Hall, Nathan Phillips Square

On March 29 at 8 p.m., Toronto will join cities around the world and turn off their lights for Earth Hour to raise awareness about climate change. Hundreds of Toronto businesses are participating to help ensure our skyline goes dark, including many of Toronto’s iconic buildings, like the CN Tower, as well as most of the city’s skyscrapers. To celebrate this global call to action, people are invited to come to a concert at Nathan Phillips Square during Earth Hour.

Canada’s first Earth Hour Ambassador, Nelly Furtado, will also play an acoustic concert - including her hit and the night’s theme song - “Turn off the light.” The entertainment will begin 6:45 p.m. and will include an array of musical performances and images from Earth Hour celebrations around the world. Susan Hay, co-anchor of Global’s Weekend News, will host the event.

Media accreditation:
For media accreditation, please reply by Friday, March 28 to or phone 416-413-4695.

Media restrictions:
Video - First 60 seconds of the first song of each performance
Photo - First two songs of each performance, no flash

NOTE: Media attending will be asked to present a business card and photo identification. Photographers and videographers are encouraged to bring long and short lenses.

For a full list of cities participating in Canada, visit
For a map of the businesses participating in Toronto, visit

For more information:
Erica Faltous, Hill & Knowlton Canada, Phone: 416-413-4695, 416-655-8221 (cell),

Tara Wood, Manager, Public Relations and Earth Hour, WWF-Canada, Phone: 416-484-7710, 416-407-0775 (cell),, website:



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