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September 1, 2000
Drive Safely - Students are Going Back to School
  
he City of Toronto's Transportation Services Division is taking the initiative
this Fall to remind motorists to use extra caution while driving now that
students are heading back to school.

For the month of September, drivers on the F. G. Gardiner Expressway and the
Don Valley Parkway (DVP) will see safety messages on the overhead changeable
message signs alerting them to drive safely.

Heading back to school after a long summer vacation, some young people may not
remember traffic safety rules.

"Going back to school is an exciting time for many young people," says Dave
Kaufman, General Manager of Toronto Transportation Services. "We believe these
messages will help remind motorists to drive safely during this special time of
the year."

The following four messages will alternate on the overhead changeable message
signs on the DVP (southbound, just north of Bayview/Bloor ramp) and in two
places on the Gardiner Expressway (eastbound, by Royal York Road and westbound
at Parkside Drive):

- School is back This month Watch for children Drive safely
- Kids on the go Motorists take it slow
- Schools are back Lookabout Drive safely
- School is back Watch for children

Safe Kids Canada, a national organization that works to eliminate preventable
injuries in children, reports that medical and developmental research shows
that children under the age of nine lack the cognitive ability to make
important decisions about traffic. Transportation Services joins Safe Kids
Canada in urging parents and motorists to put children's safety first.


Media Contact
Access Toronto
416-338-0338

 

 

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