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April 19, 2000
Mayor Mel Unveils 'The Leader of the Herd'
Mayor Mel Lastman today unveiled "Olympic Moose", the official 'Leader of the
Herd' for Toronto's newest blockbuster event, Moose in the City presented by

"This moose is going for gold!" exclaimed the Mayor as he pulled the cord,
revealing the majestic creature mounted 25 feet in the air on a diving board
suspended from the inner arch above Nathan Phillips Square's reflecting pool.
The lofty setting provides a perfect vantage point for the 'Leader of the Herd'
to oversee the hundreds of life-size moose sculptures which will graze the city
streets through the end of the exhibition in mid October.

"Olympic Moose", sponsored by the Toronto 2008 Olympic Bid Corporation, is
designed by renowned Canadian contemporary artist Charles Pachter. As honourary
Moose Mentor for Moose in the City presented by Labatt, Pachter created the
official 'Leader of the Herd' to serve as an inspiration to other artists as
they design their own unique creations. The idea for "Olympic Moose" came from
two of Pachter's paintings - "Tour de Force", depicting a moose atop a diving
tower and "Mooseplunge", depicting a moose jumping off a cliff into a Group of
Seven inspired windswept lake.

"I am delighted to be a part of this ground-breaking event," remarked Charles
Pachter, "It is wonderful to see the City of Toronto's civic administration
kindle the fires of creativity and throw its support behind our local artists.
It is also a thrilling opportunity for participating artists to have their work
on display for the public at large."

Corporations, organizations and individuals are invited to become part of Moose
in the City presented by Labatt by sponsoring their own moose. At the end of
moose season, patrons will be invited to donate their sculptures to a moose
auction, with the net proceeds going to the Olympic Team and local Toronto
charities. Interested patrons should contact Toronto Special Events at (416)
395-7308. More than 100 moose have been sold since the event's official launch
on March 29.

Moose in the City presented by Labatt promises to be an unforgettable
experience, showcasing Toronto to the world and providing a wonderful addition
to a summer season that's already brimming with exciting things to see and do!

Media Contact
Special Events Hotline



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