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March 29, 2000
The Moose Are Coming!
Anyone hoping to catch a glimpse of a moose won't have to venture north this
season. Instead, a stroll through the streets of Canada's largest metropolis
will offer plenty sightings of the majestic beast, thanks to an extraordinary
new outdoor art event coming to Toronto this summer.

Moose in the City presented by Labatt will see street corners, squares and
boulevards turned into grazing land for colourful moose sculptures. Hundreds of
life-size fibreglass moose will provide the canvass for local Toronto artists
whose whimsical creations will be displayed in prominent locations throughout
the city.

"It's going to be AMAZING," declared Mayor Mel Lastman, speaking at the
official launch of the event today at the Art Gallery of Ontario, "Moose in the
City will show the world what wonderful artists this city has; it's sure to be
a great summer-time attraction for both residents and tourists."

The City of Toronto has issued an official "Moose Call", inviting local Toronto
artists to submit design proposals for this unique project. Charles Pachter,
renowned moose maestro and recent recipient of the Order of Canada, has been
enlisted as the event's 'Moose Mentor' and will design a 'leader of the herd'.

Leading the herd on the corporate side is Labatt Breweries of Canada as the
event's Presenting Sponsor. Dozens more corporations, as well as individuals
and other organizations, have already signed on as moose patrons, contributing
$6500 for a single moose and $30,000 for a herd of four.

At the end of the moose season, patrons will be invited to donate their unique
creations to a moose auction, with the net proceeds going to the Olympic Team
and local Toronto charities.

Toronto's Moose in the City was inspired by Chicago's Cows on Parade - a
successful city-organized outdoor art exhibit that saw bovine sculptures
adorning the streets of the Windy City last summer. Among the estimated two
million visitors who viewed Chicago's cows was George Cohon, Founder and Senior
Chairman of McDonald's Restaurants of Canada and McDonald's in Russia. Mr.
Cohon approached Mayor Lastman with the idea and received an enthusiastic

"What cows did for Chicago, moose will do for Toronto - and then some!"
predicted Mayor Lastman, "We've chosen the moose because it's a great Canadian
symbol for a great Canadian city!"

Toronto's moose are scheduled to appear in city streets in June, remaining
until after Thanksgiving. The event is part of the City of Toronto's year-long
Millennium Celebrations which started with a bang New Year's Eve with Toronto
Millennium Lights, the largest ever fireworks spectacle in Canadian history.
Moose in the City presented by Labatt promises to be an equally unforgettable
experience, showcasing Toronto to the world and providing a wonderful addition
to a summer season that's already brimming with exciting things to see and do!

For more information, browse or call the
event hotline at 416-395-7350.

Media Contact
Special Events Hotline



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