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September 7, 2000
MEDIA ADVISORY/PHOTO OP - Get ready for the world's first Running of the Moose!
The flourish of the matador's cape, the pulse of Spanish music, the screams of
the on-lookers? In a spectacular event guaranteed to rival all fundraising
adventures to date, hundreds of thrill-seekers in search of the ultimate
adrenaline rush put their moose-manoeuvring skills to the test,
racing life-sized moose sculptures, souped-up with all-terrain wheels, down
Bay Street to raise money for United Way.

Mayor Mel Lastman, George Cohon, Chairman of Moose in the City, hundreds of
'pumped' moose-runners, Spanish musicians, authentic Spanish matadors, emcees
Roger Abbott and Don Ferguson of Royal Canadian Air Farce fame

Thursday, September 7, 2000
11:30 a.m.: Pre-show Entertainment
Noon: Opening Ceremonies with Matador Mayor Mel & George Cohon
12:15 - 2 p.m.: The Race

Bay Street (between King and Wellington)
Raised camera platforms will be positioned at several locations along the race
Media parking and check-in at South-east corner of King and Bay

Running of the Moose powered by Labatt Blue is one of the many Moose in the
City's fundraising endeavours. All proceeds benefit United Way.
For information call 416-395-7350 or browse a/moose/home.htm

Media Contact
Maureen Gallagher, Marketing Manager
Special Events

Marilyn Nickel, Marketing Coordinator
Special Events



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